NEW YORK, Aug. 21 /CNW/ - McCann Healthcare Worldwide is re-aligning and
expanding its medical communications businesses, to build a dedicated, unified
and empowered medical communications network capability, with truly global
As part of this expansion, Charlie Buckwell is appointed Worldwide Head
of Medical Communications and will lead this higher level of specialist
capability, with all medical communications units, including Complete Medical
Group and Caudex Medical, reporting to him.
John Cahill, Regional President of McCann Healthcare Worldwide EMEA &
APAC commented "This move gives McCann Healthcare better capabilities to meet
the changing needs of the BioPharma industry, and reflects the shift towards a
new model of global scientific communication."
Richard Nordstrom, CEO of McCann Healthcare Worldwide, said "This
important move further strengthens our global leadership in medical
communications, ensuring we continue to meet our clients' increasing needs for
credible and innovative global, regional and local medical communication
programs. With Charlie leading the way, we are committed to building the new
gold standard for world-leading medical communications, complementing our
existing global strength in brand communications."
Charlie Buckwell brings vast experience to this new role, both from
industry and agency. For the last 5 years he has been Chief Executive of
Complete Medical Group, leading its growth and development as one of the
world's largest and most highly regarded medical communications agencies.
Charlie is joined by Phill Sutcliffe, formerly CFO of Complete Medical
Group and Caudex Medical, and now appointed CFO Global Medical Communications
and Healthcare EMEA. Phill will manage MHWW Medical Communications offerings
for fiscal effectiveness and efficiency.
Charlie commented, "This is an exciting and significant move, reflecting
the increasing importance of medical communications and market access for the
BioPharma industry. We aim to be the world's leading global medical
communications and market access network, meeting the needs of global,
regional and national clients, wherever they are based, with expertise and
geographic reach unmatched by our competitors. We will build on our existing
class-leading skills in scientific excellence and therapy area expertise,
allied to outstanding strategic acumen. We will also build on our already very
significant medical communications footprint in Europe, North America and Asia
Pacific, and take this to a whole new level again."
Charlie added "We are bringing together specialist expertise for global,
regional and national programs, and can integrate these into cohesive
global-to-local initiatives where our clients need this. We are also actively
investing in medical communications innovation, including advanced, integrated
digital medical communications."
McCann Healthcare Medical Communications consists of two world-leading
medical communications companies - Complete Medical Group and Caudex Medical.
Complete Medical Group (http://www.complete-grp.com) is a premiere global
medical communications agency, and includes two distinct divisions focused on
global / HQ client teams: Complete Medical Communications and Complete
HealthVizion. Complete Medical Group has offices in UK, US, Canada,
Switzerland and Asia Pacific, and is building its network through Europe.
Complete Medical Group helps clients turn evidence into action across the full
spectrum of strategic and tactical scientific communications.
Caudex Medical (http://www.caudex.com) is a global medical communications
agency with over 30 years' experience in medical communications. Caudex's core
capabilities lie in publication planning and medical education. With
established relationships with opinion leaders, a wide range of therapy area
expertise, and offices in the UK and US, Caudex is well positioned to help
healthcare firms with their education needs, whether global, domestic, UK or
McCann Healthcare Worldwide is the world's leading healthcare marketing
communications network spanning 77 offices in 33 countries. Its network
includes three award-winning advertising agencies in North America - Torre
Lazur McCann Healthcare Group; Regan Campbell Ward - McCann Group; and McCann
HumanCare. Its medical communications unit houses two leading worldwide
companies - Complete Medical Group and Caudex Medical. McCann Healthcare
Worldwide is part of McCann Worldgroup, which is owned by Interpublic Group
For further information:
For further information: Charlie Buckwell, Worldwide Head of Medical
Communications, MHWW, Tel: +44(0)1625-624097, email: