Charity Auction Solicits Employees' Creative Currency

"Share DDB" - an annual event that's raised $52,500 for local charities comes to Toronto for the first time

TORONTO, Nov. 28, 2011 /CNW/ - Given the current economic slowdown, this year's holiday season promises to find people more financially stretched, forcing companies to think of innovative ways to encourage their workforce to give back to the community and participate in charitable endeavours over the next few months.

It is in this spirit that DDB Canada, the country's top creative advertising agency, is bringing its unique employee driven Share DDB initiative - which has received many community accolades in Vancouver over the past six years - to Toronto for the first time on Wednesday November 30, 2011.

Share DDB is a charitable initiative featuring unique creative works such as a personalized shopping lesson and tour from a vibrant, young fashionista; a snowboarding lesson complete with lift tickets and lunch; a palm reading session and one-of-a-kind artistic "masterpieces."

"Share DDB began as a grassroots idea where one employee asked fellow colleagues to dig deep into their creative souls for charity," said David Leonard, president and COO, DDB Canada. "They were tasked with personally making or giving something up for auction - however big or small - that could be sold with proceeds supporting local causes. The idea caught on like wild fire."

Proceeds from this year's inaugural Share DDB in Toronto will be donated to two great organizations (as voted by DDB Toronto employees): Camp Oochigeas, an innovative organization that offers year-round programming for children affected by cancer, and the James Lee Foundation, a charitable organization founded by the Advertising Association of British Columbia, DDB, rethink, TBWA, GRIP and Lowe Roche, that supports up-and-coming creative talent entering into the advertising industry, with valuable scholarships.

This signature charity event with humble beginnings has been highly successful and gained great momentum on the west coast, having raised $52,500 to date for local charities. As a result, DDB employees in Toronto and Edmonton requested this be turned into a national drive.

"It's been amazing to watch our employees, their families, clients, suppliers and members of the media jump on board to donate their best creative works, expertise and time," said Leonard. "Everyone involved with Share DDB so far has raved about how rewarding it's been - to channel their creativity and passion with their personal contributions, and feel like they are part of something much bigger as a collective team."

This year's Share DDB auction items will range from photography, paintings and handmade jewelry to one-on-one golf lessons, catered gourmet dinners and will even include gifts that relay life's little pleasures such as "home-baked goodies every day for a week." Additional luxurious gifts including: cottage getaways, hotel and spa packages, champagne gift baskets and a Thursday night race for six aboard Leonard's Kookaburra followed by dinner at the Oakville Club, are sure to stir up a friendly bidding frenzy among event guests.

In the spirit of sharing, DDB Canada is extending its guest list and offering ten Torontonians the opportunity to attend this very special event.  Those interested in supporting these two worthwhile causes can make their request by emailing Sharon.Hayward@can.ddbpr.com. Share DDB Toronto will be held at the DDB Canada office at 33 Bloor Street East on the 17th floor on November 30, 2011 from 6pm to 9pm.

About DDB Canada
Named Strategy's Top Creative Agency in 2011, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (online and interactive), Karacters Design Group, Rapp Canada (direct), Radar DDB (social media marketing), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

SOURCE DDB Canada

For further information:

Media requiring further information, please contact:
Erin Bodley, erin.bodley@can.ddbpr.com, 416.963.4297
Linda Yahya, linda.yahya@can.ddbpr.com, 416.963.4274

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