Video: Call for Entries: Young Canadians are Encouraged to Start Something with Alesse!
Call for Entries: Young Canadians are Encouraged to Start Something with
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KIRKLAND, QC, Sept. 13, 2011 /CNW/ - A wise philosopher, Lao Tzu put it
best in 6th century BC: "The journey of a thousand miles begins with
one step." Today this sentiment rings true for young Canadian adults to
take that first step and Start Something with Alesse by entering their fabulous program ideas. In its sophomore year, this
Canadian initiative will provide two winners with mentoring and
financial support to realize their dreams and pursue their own
The idea is there, locked inside, and all you have to do is remove the
Start Something with Alesse is a one-of-a-kind initiative empowering young Canadians to articulate
their personal goals and receive mentoring and financial support to
"start something" unique.The contest winners will be paired with
mentors who specialize in their area of interest, to guide them as they
bring their projects to life.
The Start Something with Alesse contest is designed to get young Canadian adults thinking about their
own personal goals and dreams, and to take them from idea to
implementation.The 2010 Start Something with Alesse contest showcased a wide variety of compelling ideas surrounding
charity work, wellness, fashion, community projects, animal rights, and
so on. The possibilities were endless.
"Canada's youth is full of creative minds that just need the resources
and support to get started in their endeavours," says John McKendry,
Commercial Director, Original Brands, Established Products Business
Unit. "Alesse is proud to be able to help support young Canadians to
turn their vision into reality. By initiating the second Start Something with Alesse contest, we are hoping to continue to inspire this generation to follow
their dreams and we are excited to see what this year's entrants have
The future belongs to those who believe in the beauty of their dreams.
~ Eleanor Roosevelt
Last year, the two winners of the Start Something with Alesse contest were selected out of hundreds of entries because of their
exceptional project ideas. Sheyla Abdic, founder of Ace One Tutors, a tutoring and scholarship program, and Sedina Fiati, creator of Cyclista, a clothing line designed with cyclists in mind,
will be this year's contest judges.
As a tutor for the past six years, Sheyla believes that education is a
fundamental right for all Canadians, but felt that quality tutoring was
offered only to those who could afford it, and those with the greatest
need often went without. Seeing this gap, she created Ace One Tutors, a
company designed to team up students looking for homework help with
quality educators. The company is also established as a scholarship, to
help subsidize the cost of tutoring for those who cannot afford it.
"The Start Something with Alesse contest was just the opportunity I was looking for. I had the idea to
start my own tutoring company for a while, but wasn't entirely sure how
to go about it," says Sheyla. "I think a lot of people have great ideas that are very creative and
if they are passionate about their project, they have a great chance at
Sedina Fiati is a cycling enthusiast who refuses to bring two outfits
with her everywhere she goes. As a result, she created Cyclista, a line
of eco-friendly clothing that will be designed to be fashionable and
functional for cyclists to go from the bike to their life without a
wardrobe change in between.
"I entered the Start Something with Alesse contest because I live my life with the philosophy to be fearless and
to always go for it. I knew I had a cool idea with Cyclista, and not
only that, I knew there was a need for a clothing line for cyclists!"
says Sedina. "My advice for anyone who has an idea of something they want to start
is 'don't be afraid'. You are your biggest obstacle between making your
dreams into your reality."
Life isn't about finding yourself; it's about creating yourself.
~ George Bernard Shaw.
To enter the Start Something with Alesse contest, visit www.startsomethingwithalesse.ca. The contest will occur in three phases including the call for entries,
the voting period and the announcement of the winners. All entries will
be evaluated based on the criteria for judging outlined in the official
rules and regulations on the program website. Six finalists will be
identified by a selection panel, including Sheyla and Sedina. Winners
will then be determined based on votes earned through online voting by
the general public. The two winners will be contacted by February 16,
2012. Alesse will provide each winner with a $5,000 grant to help them
achieve their goals.
The deadline for entry submission is 11:59:59pm ET on Monday, October
For the official contest rules and regulations along with an overview of
how to enter, visit www.startsomethingwithalesse.ca.
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No purchase necessary. The contest is open to residents of Canada 16
years of age and up. The contest closes at 11:59:59pm ET on Monday,
October 31, 2011. There are two grand prizes available. The odds of
winning will be determined based on the number of applicants. See www.startsomethingwithalesse.ca for the official rules and regulations and entry forms. Correct answer
to the mathematical skill testing question required. The approximate
retail values of the prizes are $5,000 CAD each.
About Pfizer Canada Inc.
Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., the world's
leading biopharmaceutical company. The company is one of the largest
contributors to health research in Canada. Our diversified health care
portfolio includes human and animal biologic and small molecule
medicines and vaccines, as well as nutritional products and many of the
world's best-known consumer products.
Every day, Pfizer Canada employees work to advance wellness, prevention,
treatments and cures that challenge the most feared diseases of our
time. We apply science and our global resources to improve the health
and well-being of Canadians at every stage of life.
Our commitment is reflected in everything we do, from our disease
awareness initiatives to our community partnerships, to our belief that
it takes more than medication to be truly healthy. To learn more about
Pfizer's More Than Medication philosophy and programs, visit www.morethanmedication.ca. To learn more about Pfizer Canada, visit www.pfizer.ca.
More Than Medication® is a registered trademark of Pfizer Canada Inc.
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