Champions Hockey League News: Exclusive jersey agreement - Reebok to outfit all 14 Champions Hockey League clubs with new EDGE jerseys



    MONTREAL, Canada and ZURICH, Switzerland, Sept. 3 /CNW Telbec/ - Reebok
Hockey and the Champions Hockey League are proud to announce an exclusive
partnership agreement that will help set the foundation for its inaugural
season. The agreement establishes Reebok Hockey as the exclusive outfitter and
key marketing partner of the Champions Hockey League.

    Click <a href="http://www.iihf.com/index.php?id=1813">http://www.iihf.com/index.php?id=1813</a> for a sneak preview of all
14 jerseys.

    Click
<a href="http://www.iihf.com/home-of-hockey/club-events/champions-hockey-league/chl-groupsschedule.html">http://www.iihf.com/home-of-hockey/club-events/champions-hockey-league/chl-gro</a>
<a href="http://www.iihf.com/home-of-hockey/club-events/champions-hockey-league/chl-groupsschedule.html">upsschedule.html</a> for the 2008-2009 Champions Hockey League schedule.

    The Champions Hockey League is a new pan-European property that will
feature the best hockey players and clubs in European competition and is
sanctioned by the International Ice Hockey Federation.
    In its inaugural season, the Champions Hockey League will showcase
fourteen top-ranked club teams from seven nations, which will compete and play
a total of 33 games on a designated night over a 21-week span. Nations that
will be represented in tournament play include: Russia, Finland, the Czech
Republic, Sweden, Slovakia, Switzerland and Germany. The season begins
September 12th (with the Qualifying Tournament) and will be telecast in more
than 100 markets worldwide via a primarily free-to-air network.
    "The Champions Hockey League is a key platform for European club teams to
showcase their finest players," said Len Rhodes, General Manager of Reebok
Hockey. "We view the Champions Hockey League as a strategic property that will
help us achieve our industry leading global growth targets."
    The Champions Hockey League provides Reebok with another global platform
to underscore its commitment to hockey, while cultivating its existing
relationships with the European ice hockey community. Reebok will work with
the Champions Hockey League on long-term brand development, enhanced game
presentation and unique and innovative fan experiences that will define the
Champions Hockey League as the must-watch, must-experience league for hockey
fans in Europe.
    "Reebok Hockey has an excellent worldwide reputation with respect to
product innovation and quality service," said Rob van Rijswijk, IIHF Director
of Champions Hockey League Operations. "We are excited that all of our players
will wear Reebok's new EDGE jersey and have access to their The PUMP
technology on skates."
    As the Official Outfitter to the Champions Hockey League, Reebok Hockey
will receive exclusive rights to showcase its industry-leading products to
hockey players and fans alike, from jerseys to equipment. Reebok will be the
exclusive supplier of helmets, visors and pants, and all players will wear the
Reebok EDGE Uniform System jerseys and socks. Participating players and team
staff will also be supplied with Reebok apparel for on and off-ice use.

    ABOUT REEBOK-CCM HOCKEY

    Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the Company
is the world's largest designer, manufacturer and marketer of hockey equipment
and related apparel under two of the most recognized hockey brand names: Rbk
Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey
players than any other company, including superstars like Sidney Crosby and
Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the
National Hockey League, the American Hockey League, the Canadian Hockey League
and several NCAA and national teams.




For further information:

For further information: Jessica Starkey, Reebok Hockey-Public
Relations, (514) 461-8478, Jessica.starkey@reebokccm.com; Sydney Trattner,
Media Relations, Ovation Sports, sydney.trattner@ovation-sports.com; IIHF:
Wanda Bura, Champions Hockey League, Media Relations Manager, 0041-44-562 27
77 (direct), 0041-44-562 22 39 (Fax), bura@iihf.com www.iihf.com

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