Champagne Wishes and Mile-ionaire Dreams



    
    -AIR MILES Reward Program Gives One Million reward miles to One Lucky
    Canadian-
    

    TORONTO, Sept. 11 /CNW/ - The AIR MILES Reward Program is conducting the
biggest giveaway in its history - ONE MILLION reward miles - and one lucky
Collector will be crowned Canada's first AIR MILES Mile-ionaire on Sunday,
September 13, 2009. Eleven finalists of the Mile-ionaire contest, who each
were awarded 50,000 AIR MILES reward miles for qualifying, will be treated to
a Toronto VIP weekend including a film festival party hosted by ET Canada
where the winner will be awarded their 1,000,000 reward miles grand prize.
    "Never before in our 17-year history have we given one of our Collectors
such a significant value of AIR MILES reward miles," said Neil Everett, chief
marketing officer of the AIR MILES Reward Program. "We had an overwhelming
response to our first Mile-ionaire event and plan on making this an annual
giveaway. The 2009 winner will have the honour of being the first AIR MILES
Mile-ionaire in Canada."
    The Mile-ionaire winner will have the option of spending their grand
prize of one million AIR MILES reward miles on an endless array of rewards -
everything from travel and merchandise, to gift cards and charity donations.
One million reward miles is equal to watching 11,400 movies at the theatre -
popcorn and drinks included - or fill the Rogers Centre(TM) with friends and
family five times for Toronto Blue Jays(TM) games. They could also travel
twice a year for life, see the Seven Wonders of the World, have their car
washed 13,333 times or get 19 years of groceries.

    
    Mile-ionaire Finalists
    ----------------------

    -   Darryl Silva from Toronto, Ontario: He is planning to donate all of
        his reward miles to Big Brother Big Sister of Canada.

    -   Daniel Lemieux from St. Leonard, Quebec: Daniel will redeem his
        reward miles for a trip to Paris.

    -   Barry Aucoin from Upper Brookside, Nova Scotia: Barry will use his
        reward miles to see family and friends and to sightsee in Canada and
        overseas.

    -   Elizabeth James from Mississauga, Ontario: Elizabeth will redeem her
        reward miles to visit family around the world.

    -   Lorraine Sousa from Burnaby, British Columbia: Lorraine will travel
        to visit family and support children's charities like Special
        Olympics Canada and Kids Help Phone.

    -   Nancy McEvoy from Oakville, Ontario: Nancy will share her reward
        miles with her family to travel around the world.

    -   Francois Hache from Miramichi, New Brunswick: Francoise will fly all
        over the world, especially to Rome, Italy

    -   Andre Bourgault from Drummondville, Quebec: Andre will travel the
        world especially to Bora Bora as well as redeem for a TV and
        computer

    -   Leslie Scoury from Medicine Hat, Alberta: Leslie is a huge history
        buff and he plans to travel to Vietnam.

    -   Judy Wells from Etobicoke, Ontario: Judy will take her family and
        travel across Europe.

    -   Roy Enger from Chilliwack, British Columbia: Roy will visit
        Australia, New Zealand, England, Scotland and Ireland
    

    "Having a variety of redemption options is what makes this contest so
exciting," continued Everett. "Being able to choose from travel, merchandise
or more practical options such as gas and groceries, or giving all or part of
their reward to charity, is what makes the AIR MILES Mile-ionaire contest
truly unique."
    The AIR MILES Mile-ionaire contest was run from May 6 to June 12, 2009
with over 1,000 prizes awarded to AIR MILES Collectors ranging from 100 to
50,000 reward miles. Collectors entered to win in one of four possible ways
including shopping through airmileshops.ca, using coupons from the
Mile-ionaire Giveaway coupon book, paying with their BMO Debit or BMO AIR
MILES Mastercard, or submitting their 'what I would do with a million reward
miles' story at the AIR MILES Community forum at www.airmiles.ca/community.
The grand prize winner of one million reward miles will be revealed in a
special segment on ET Canada airing on Monday September 14, 2009 at 7:30 on
Global.

    About the AIR MILES Reward Program

    Founded in 1992, the AIR MILES Reward Program is Canada's premier
coalition loyalty program. More than 10 million active Collector accounts,
representing approximately two-thirds of all Canadian households, actively
participate in the Program. The AIR MILES Reward Program allows Collectors to
indulge in leisure, entertainment, merchandise, travel and other lifestyle
rewards quickly, simply by doing their everyday shopping for products and
services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for
more than 800 different rewards, such as movie passes, family attractions,
electronic merchandise, sports and recreation, travel and more.
    Collectors can shop and collect AIR MILES reward miles at more than 100
brand-name Sponsors across the country, representing thousands of retail and
service locations nationally, including RONA, Shell, SportChek (Sports
Experts), The Shoe Company, BMO, Metro, Sobeys, Safeway and IGA, and
airmilesshops.ca. The AIR MILES Reward Program's website is airmiles.ca.





For further information:

For further information: or to arrange an interview with an AIR MILES
spokesperson or one of the Mile-ionaire finalists, please contact the AIR
MILES media desk at (416) 552-2352


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