CFTPA to join revolution in identifying audiovisual works - Association Establishes ISAN Registration Agency



    OTTAWA, Sept. 12 /CNW Telbec/ - The Canadian Film and Television
Production Association (CFTPA) is pleased to announce the formation of ISAN
Canada. As a not-for-profit corporation, ISAN Canada is to be responsible for
issuing the International Standard Audiovisual Number, or ISAN - a centrally
registered and permanently assigned reference number, uniquely identifying one
audiovisual work from all others. The audiovisual work referenced is
identified and tracked within the central ISAN database using descriptive
information known as metadata. The ISAN was created as an ISO standard
(International Organization for Standardization) and is globally administered
by the ISAN International Agency (ISAN-IA) in Geneva.
    Through this announcement, the Association joins a growing number of
organizations based in countries including Australia, France, Germany, Spain
and the U.S., that have now adopted the new standard. The ISAN was developed
over a number of years and reflects industry-wide consensus with
representation from the international audiovisual production community,
including delegates from CFTPA.
    The founding Board of Directors of ISAN Canada is: Stephen Ellis - Chair,
Sandra Macdonald - Vice-Chair, Carol Cooper - Vice-Chair, Stephen Stohn -
Treasurer, Guy Mayson and John Barrack. The process of formalizing
arrangements with ISAN-IA and of setting up administrative and computer
systems is well underway, and ISAN Canada plans to commence service before
2007 concludes. "In an increasingly digital age, we believe this to be a vital
new service to our members, enabling a rights-holder to immediately and
accurately identify a work, and providing, as a result, tremendous benefit in
the administration of producers' rights, permissions and payments," said CFTPA
President & CEO, Guy Mayson.
    "Because each ISAN is a unique identifier permanently assigned to a work,
recognized across national boundaries and language barriers, and can be used
in tracking a production's use, both authorized and unauthorized," said
Stephen Ellis, Chair of CFTPA's Copyright Committee.
    ISAN Canada will provide registration service to producers across Canada
to facilitate the logging of their works in the ISAN database. The numbers can
then be printed on analogue masters or digitally embedded, as already provided
in a number of industry standards including MPEG. For more information about
the ISAN visit: www.isan.ca and www.isan.org.

    The CFTPA is a non-profit trade organization that works on behalf of
almost 400 companies engaged in the production and distribution of
English-language television programs, feature films, and interactive media
products in all regions of Canada. More specifically, we promote the general
interests of our members provincially, federally, and internationally; we
negotiate and manage labour agreements with guilds and unions; we administer
copyright collectives; we train new industry entrants through 7 national
internship programs; and we undertake a number of other specific initiatives
that help increase awareness and enhance communication within the Canadian and
international production communities.




For further information:

For further information: Jeff Brinton, Director of Communications and
Media Canadian Film and Television Production Association, (613) 233-1444 ex
227, jeff.brinton@cftpa.ca, www.cftpa.ca

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CANADIAN FILM AND TELEVISION PRODUCTION ASSOCIATION

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