CFL Announces: Green Drive at Grey Cup



    Canada's Biggest Eco-Friendly Sports Event

    TORONTO, Nov. 7 /CNW/ - The 'CFL Green Drive', a new initiative focused
on minimizing the Grey Cup's impact on the environment, was announced today by
the Canadian Football League (CFL), in partnership with the Ontario Ministry
of Environment.
    Each year the CFL hosts the largest single-day sporting event in Canada.
The CFL Green Drive represents a major new commitment by the league to
minimize the event's impact on the environment.
    "Our focus as a professional sports league is to provide our fans with
great entertainment. Our responsibility as leaders in the Canadian community
is to be environmentally responsible in our business practices," said CFL
Commissioner Mark Cohon. "The CFL recognizes the importance of making our
business more sustainable, and hopefully along the way, we can encourage other
Canadians to be a part of that drive."
    "The Grey Cup is among our oldest and most exciting sports traditions and
I want to congratulate the Canadian Football League on greening this event,"
said Premier Dalton McGuinty. "This year, as we cheer the players on the
field, we'll also be reminded that we all have a role to play in protecting
our environment."
    For this year's Grey Cup, the CFL Green Drive will focus on three major
areas; the use of renewable clean energy, waste management and carbon
offsetting.
    Through an environmental audit conducted by supporting partner
Zerofootprint, the carbon dioxide emissions associated with the CFL
championship game's energy use, paper, and team air travel were determined.
These emissions will be balanced out using ISO-certified reforestation carbon
offsets. This effort will offset nearly 300 tonnes of carbon dioxide, a
process which will help revitalize degraded ecosystems and soak up the CO2 the
event has produced.
    The CFL is also working with supporting partner and clean energy leader
Bullfrog Power, a retailer of 100 per cent EcoLogo certified green
electricity, to provide clean power for this year's Grey Cup.
    Throughout Grey Cup week, the CFL's supporting partner and recycling
pioneer Turtle Island will provide waste management and recycling services for
the Grey Cup Festival and at the big game itself.
    This initiative marks the first step in the Grey Cup's 95-year history
towards becoming a "carbon neutral" event.
    "We encourage our fans to join us in this Green Drive effort," Cohon
added. "As we celebrate the greatest championship in Canadian sports, let's
also celebrate what we can all do as Canadians to be winners for our
environment."
    More information can be found on the CFL's Green Drive website via
www.cfl.ca/greendrive. The website contains links to all of the CFL's 'green'
partners and is a resource for fans to learn more about the various
initiatives.
    Fans will also find an engaging way to be a part of the CFL Green Drive
through an interactive carbon calculator designed by Zerofootprint.

    About the Canadian Football League

    Building on a strong past toward a stronger future, the Canadian Football
League (CFL) celebrates the best of Canada's game with fans across the nation.
The 95th Grey Cup will be played in Toronto, ON, on November 25, 2007. For
additional information, visit www.cfl.ca.

    Specific media inquiries for the Ontario Ministry of the Environment,
should be directed to John Steele, Media Relations Coordinator at (416)
314-6666.





For further information:

For further information: Jamie Dykstra, CFL Manager, Communications, O:
(416) 865-2664, C: (647) 400-6235, jdykstra@cfl.ca

Organization Profile

CANADIAN FOOTBALL LEAGUE

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890