CFIG receives Ontario grant to promote 'Buy Local--Shop Local' campaign



    TORONTO, April 4 /CNW/ - The Canadian Federation of Independent Grocers
(CFIG) is pleased to announce that the Ontario government has allocated a
$250,000 grant to CFIG to develop and implement a strategy focused on Ontario
independent retailers promoting a 'Buy Local-Shop Local' campaign.
    "We know Ontarians want to buy fresh local products and we want to make
it easier for them to do so", said Premier Dalton McGuinty. "That's why we're
proud to support the 'Buy Local-Shop Local' campaign because we know when we
support local farmers and local retailers in Ontario's agri-food sector, that
it strengthens our communities and benefits all Ontarians."
    In December, at Premier Dalton McGuinty's request, CFIG and a group of
Ontario retailers met with the Premier and the Ontario Minister of
Agriculture, Food and Rural Affairs, Leona Dombrowsky to begin a dialogue on
how to better brand and promote consumption of local food products and to
raise consumer awareness around this issue. Commenting on the CFIG led
initiative Minister of Agriculture, Food and Rural Affairs Leona Dombrowsky
said. "Ontario's food producers grow and make some of the finest products in
the world. Our government knows that a strong agri-food sector is key to
Ontario's prosperity. If we all buy Ontario, everybody wins, because we're
supporting our farmers, our retailers, our economy and ourselves with healthy
food from here at home."
    CFIG's 'Buy Local-Shop Local' initiative has been in development since
2006. CFIG has been engaged with Associations representing Ontario's Food and
Meat Processors, such as the Ontario Independent Meat Alliance and the Ontario
Alliance of Food Processor in developing avenues to facilitate greater
interaction between these groups and Ontario grocery retailers. "Independents
have a unique and strong bond with their local communities and with their
local suppliers and we see the Buy Local-Shop Local campaign as a logical
extension of the independent's business strategies," said John F.T. Scott,
CFIG's President & C.E.O., "we are pleased to promote to our industry and to
consumers that having greater access to a myriad of high quality Ontario
products is good for Ontario independent's businesses and good for the overall
economy of Ontario. On behalf of our Ontario members, CFIG appreciates the
support and confidence Premier McGuinty and Minister Dombrowsky are showing us
by funding CFIG's Buy Local-Shop Local campaign."
    To launch the 'Buy Local-Shop Local' strategy CFIG will be convening a
meeting on May 17 between Ontario retailers and Ontario processors to begin
the development of business links and discuss the challenges each sector faces
in highlighting Ontario products to the Ontario consumer. A portion of the
provincial grant will be designated to develop a comprehensive directory of
Ontario food processors that highlights their commodities, provide information
on their locations and how they can ship products to retailers across the
province.
    In March's Provincial Budget, the McGuinty government pledged $10 million
to developing a strategy to raise consumer awareness and promote consumption
of food produced in Ontario.
    The Canadian Federation of Independent Grocers (CFIG) is a non-for-profit
association founded in 1962 that represents independent and franchised grocers
across Canada. CFIG is a strong and united voice for independent and
franchised grocers and boasts a national membership of 3,800. Our members have
contributed $14 billion dollars in annual retail sales from coast to coast and
play a key role in the economic landscape of Canada's business community.





For further information:

For further information: Karen Jury, Director, Communications, Canadian
Federation of Independent Grocers, Mobile: (416) 302-3605, Tel.: (416)
492-2311 ext.: 222, E-mail: kjury@cfig.ca

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Canadian Federation of Independent Grocers

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