CEO's Update: Company Turnaround On Track



    VANCOUVER, BRITISH COLUMBIA, October 15 /CNW/ - Clearly Canadian
(OTCBB:CCBEF):

    Dear Shareholder,

    It is my pleasure to issue this corporate status report to all of our
shareholders.

    As reported to you in my May 2007 letter, we are transforming Clearly
Canadian from being a beverage company into a diversified, branded company
focusing on better-for-you products. Since my last report, we have added some
of the best talent in the beverage industry to our team, which, coupled with
recent financial backing, provides the company an incredible opportunity to
become a leading alternative beverage brand.

    
    2007 Highlights to Date

    -- Clearly Canadian adds former CEOs of Snapple and Yoo-Hoo/Orangina
       to team (July 25-07 press release)

       -- During the summer of 2007, we added Mike Weinstein and Brian
          O'Byrne to our team, two of the brightest minds in the
          alternative beverage industry. In a very short time period, Mike
          engineered a dramatic turnaround at Snapple and then sold the
          Snapple group of companies to Cadbury Schweppes for $1.4
          billion. Brian successfully ran Yoo-Hoo/Orangina before also
          selling it to Cadbury Schweppes for a substantial sum. Their
          mandate with our company is to reposition our sparkling
          flavoured water from a finished goods model to a concentrate
          model, resulting in increased case sales.

       -- We believe a unique opportunity exists for the already well
          known Clearly Canadian brand to be the consumers' first choice
          for sparkling flavoured water, a large beverage category
          currently occupied mostly by private label offerings. Achieving
          this goal requires producing our product in economically and
          consumer friendly packaging, utilizing strategically located
          bottling plants. It also requires the right talent, which is the
          reason we have waited to have Mike and Brian on board before
          executing on this plan. We believe their prior experience
          turning around brand name beverages and their relationships in
          the industry will have significant impacts on developing our
          brand.

    -- Financial Position

       -- In September we closed on a $9 million institutional financing
          and restructured our obligations to the vendors of DMR Food
          Corporation ("DMR") and My Organic Baby ("MOB"), two companies
          we purchased this year (Sept 26-07 press release). As a result,
          we finalized the purchase of these two acquisitions and we
          currently have approximately $10 million in cash to execute on
          our plans.

    -- Acquisition Strategy

       -- Since we acquired DMR and MOB, we have built a superior sales
          force in the natural and organic food and beverage sector,
          having recruited top talent from the largest natural food
          companies in the industry. We are now taking advantage of the
          synergies of selling multiple products to the same customers.

       -- Over the next 12 months, our goal is to complete one to two
          additional acquisitions which strategically fit with branding
          strategies and our new sales force.
    

    As we look ahead to 2008, I am confident that we have put together the
pieces to build a long term successful company and I look forward to bringing
you exciting updates as we execute our plans.

    Thank you for your support.

    www.clearly.ca

    Forward Looking Statements

    Statements in this news release that are not historical facts are
forward-looking statements that are subject to risks and uncertainties. Words
such as "expects", "intends", "plans", "will," "may", "could", "should",
"anticipates", "likely", "believes", "estimates", "potential", "predicts",
"continue" and words of similar import also identify forward-looking
statements. Forward-looking statements are based on current facts and analysis
and other information that are based on forecasts of future results, estimates
of amounts not yet determined and assumptions of management, including but not
limited to future revenue projections. These assumptions are subject to many
risks, and actual results may differ materially from those currently
anticipated. These risks include, by way of example and not in limitation, our
diversification efforts, the ability of our management and sales teams to
increase sales, public awareness of our brands, general economic conditions,
changing beverage consumption trends of consumers, our ability to generate
sufficient cash flows to support general operating activities and capital
expansion plans, competition, pricing and availability of raw materials, our
ability to maintain the current and future retail listings for our beverage
products and to maintain favorable supply, production and distribution
arrangements, laws and regulations and changes thereto that may affect the way
our products are manufactured, distributed and sold and other factors beyond
our reasonable control. Additional information on factors that may affect our
business and financial results can be found in our public filings with the
U.S. Securities and Exchange Commission and with the British Columbia and
Ontario Securities Commissions.




For further information:

For further information: Clearly Canadian, Vancouver Shareholder
Relations Steve Cook, Tel: 1-800-983-0993 E-mail: investor@clearly.ca or
Marketing Carolyn Corcoran, 1-604-742-5318 Email: ccorcoran@clearly.ca

Organization Profile

CLEARLY CANADIAN

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