Centerplate and Tampa Bay Devil Rays Set to Unveil Redesigned Tropicana Field



    STAMFORD, Conn. and TAMPA, Fla., April 6 /CNW/ -- Centerplate, Inc.
(Amex:   CVP) (TSX: CVP.un) and the Tampa Bay Devil Rays spent the off-season
redesigning Tropicana Field to provide an enhanced experience for Devil Rays
fans this season.  Using the same approach it used with its well-received
renovation of the Club Level at INVESCO Field at Mile High, home of the Denver
Broncos, and the redesign of the team store at Qualcomm Stadium, home of the
San Diego Chargers, Centerplate worked with a premier design firm to renovate
the stadium at Tropicana Field and created an atmosphere that reflects the
history of the Devil Rays, the beauty of the Florida landscape and flavors of
local cuisine.  Updated seating and concession areas, new menu items and a
brand new merchandise store represent Centerplate's novel approach to stadium
hospitality and design and are consistent with Centerplate's strategic vision
to deliver creative, value-added solutions geared to making each of its venues
a special entertainment destination for its customers.

    
    TEAM STORES
    
    Centerplate worked with the Devil Rays and redesigned their main team
store, creating another touch point where customers can have a special
experience at the stadium. Large vertical banners depicting Devil Rays players
and a custom-illuminated logo, suspended from the second story ceiling, beckon
fans into an exciting venue to browse the offerings.  The interior space has
been completely transformed with oversized images of favorite Devil Rays
players on the walls, and large plasma screens with baseball-related videos
creating a unique destination worthy of repeat visits.  The store boasts the
most comprehensive selection of Devil Rays memorabilia available anywhere,
with greater selections of merchandise for women and children.

    
    THE SAND BAR BULLPEN BEACH AREA
    
    Working with floridasbeach.com, the local Convention and Visitors Bureau,
Centerplate created an innovative Sand Bar Bullpen Beach located on the ground
in left field designed with the goal of having it become one of the greatest
places in all of Major League Baseball to watch a game.  This redesigned party
area, behind the visitor's bullpen, allows fans to chat with visiting pitchers
while enjoying the look and feel of an upscale beach resort with wood-toned
decking, gracious Bahamian-style teak furniture and murals of local beaches.
Specialty cocktails such as Margaritas and Mojitos will lend a sophisticated
touch and enhance the beach resort appeal.

    
    RIGHT FIELD STREET
    
    As part of Tampa Bay's goal to create a special, memorable experience for
fans, Centerplate worked with baseball archivists to recreate an area inside
the stadium called Right Field Street.  This concession area and gallery
brings 100 years of baseball history to life -- both nationally and from a
local perspective.  Inspired by the graphic design of comic books and baseball
cards, each concession area tells the story of different eras of key players,
teams, and local lore that cannot be seen at any other stadium.  There are
interactive stations where fans can have their picture inserted in the front
page of a newspaper or experience the Science of Baseball in connection with
the local Children's Museum.

    
    FIRST BASE AND THIRD BASE CONCESSIONS
    
    The concessions on the main concourse were also redesigned.  One of the
more unique makeovers includes Beers of the World, which has been transformed
into an old-world style pub complete with wood paneling.  Centerplate's
comprehensive approach to hospitality extends to menu items as well.  Drawing
on the collective talent and creativity of the company's culinary staff and
executive chefs, this season Centerplate is introducing new menu items to
provide fans with a taste of local cuisine in an exciting atmosphere.  Some of
the new selections include a filet of grouper sandwich with citrus mayonnaise,
whole turkey legs, steak and asiago panini sandwiches, turkey and pesto panini
sandwiches and the new "Sting 'em Dog" with spicy chili and shredded cheddar
cheese.

    Centerplate, Inc., with its principal executive office in Stamford, CT,
is a leading provider of food and related services including concessions,
catering, and merchandise services in more than 125 sports facilities,
convention centers and other entertainment venues throughout the United States
and Canada.  Centerplate has provided its services to many high profile events
including 24 World Series games, 9 U.S. Presidential Inaugural Balls, 10 Super
Bowls, 9 NCAA Final Four Men's Basketball Tournaments and 14 World Cup Soccer
games.  Visit the company online at http://www.centerplate.com.





For further information:

For further information: Gael Doar, Director of Communications of 
Centerplate, +1-203-975-5941, gael.doar@centerplate.com

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