Centennial College broadcasting program switches to HDTV



    TORONTO, Jan. 16 /CNW/ - Embracing a revolutionary change that is
sweeping the broadcasting industry, Centennial College has equipped its
broadcasting studio with four high-definition television cameras to help train
students in HDTV techniques and production values. It's the first college in
the Toronto region to use the cameras in a learning environment.
    "It's not just about learning to work with new technology," says Sheldon
Reisler, coordinator of Centennial's Broadcasting and Film program, "it's
learning about the new format and how the information-rich images impact the
telling of our stories."
    The Hitachi 1080i digital studio cameras deliver crisp 16x9 images that
are considerably wider than the conventional 4:3 aspect ratio that has been
used for decades. Reisler says the new format will bring about a lot of
changes to the curriculum taught in his program.
    "Conventional television can't show details very well, so a lot of time
is spent splicing in close-ups of a weapon or jewel or other plot detail,"
explains Reisler. "An HD camera can capture that and show you the expression
on the character's face all in one beautiful frame."
    The high-definition picture quality means students have to build flawless
sets and sweat the smallest details. "The broader field gives viewers
additional information about the environment and the story," says Reisler.
"There's a new level of scrutiny that has to be applied to every aspect of
television production."
    The HD cameras are the first step in a three-year plan to bring
Centennial's broadcasting program up to the same standards the industry is
slowly incorporating. The studio's control room will get high-definition
monitors and digital switchers, and videotape eventually will be replaced by
high-capacity servers that will store the audio and visual information
digitally.
    Reisler says Centennial graduates will have an advantage in the job
market because they'll know how to apply high-definition standards to
everything from storyboards to set design. American TV stations must adopt HD
digital broadcasting by February 2009, while Canadian broadcasters will have a
couple more years to switch over.

    Centennial College offers its three-year Broadcasting and Film program at
its mid-Toronto campus, The Centre for Creative Communications. The Centre is
a leading- edge media education campus with programs in art and design,
journalism, advertising, public relations, publishing and integrated media.




For further information:

For further information: Media contact: Mark Toljagic, Communications
Officer, (416) 289-5000, ext. 7142, mtoljagic@centennialcollege.ca


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