Celebrate Valentine's Day at Boston Pizza with heart-shaped pizzas - Your $1 heartfelt donation will support the Boston Pizza Foundation and its many charities



    RICHMOND, BC, Feb. 5 /CNW/ - This Valentine's Day, Boston Pizza is
cooking up something extra special: heart-shaped pizzas. Offered exclusively
on February 14th, Boston Pizza guests can enjoy a heart-shaped pizza and
celebrate Valentine's Day with that special someone or the entire family. One
dollar from the sale of each heart-shaped pizza will go to the Boston Pizza
Foundation in support of its many charities including the Heart and Stroke
Foundation of Canada. This year marks Boston Pizza's 16th annual Valentine's
Day fundraiser, which historically has raised more than $2.1 million dollars
for charity.
    "Celebrating Valentine's Day with Boston Pizza is a great way for our
guests to show how much they care for one another and for charity. It's become
a real tradition for many of our guests," says Mark Pacinda, president of
Boston Pizza International Inc. "In fact, we sell more pizzas on Valentine's
Day than any other day of the year."
    Heart-shaped pizzas can be ordered for dine-in, take-out or delivery in
any of Boston Pizza's 23 delicious pizza varieties. Boston Pizza expects to
make more than 50,000 heart-shaped pizzas this Valentine's Day.
    Boston Pizza guests can also purchase a red paper heart for $1 and write
a Valentine message to someone special. This donation will send two heartfelt
messages: one to a loved one and one to charity. Red paper hearts are
available beginning February 1st and will decorate the entire restaurant with
all money raised going to the Boston Pizza Foundation in support of its many
charities. Paper heart sales account for nearly 75 per cent of the campaign's
fundraising total.
    "We are very grateful for the ongoing support of the Boston Pizza
Foundation over the past 16 years," says Sally Brown, CEO of the Heart and
Stroke Foundation of Canada. "Since 1993, their commitment to the Heart and
Stroke Foundation of Canada has helped us raise more than $2.1 million to
support heart and stroke research, health promotion and advocacy programs
across the country."

    About the Boston Pizza Foundation

    The Boston Pizza Foundation raises funds for many charities across
Canada, including Kids Help Phone, Juvenile Diabetes Research Foundation and
the Heart and Stroke Foundation of Canada. Since its inception in 1990, the
Boston Pizza Foundation has raised more than $7.2 million, helping thousands
of children and families in communities across Canada.

    About Boston Pizza International Inc.

    Boston Pizza International Inc. is Canada's No. 1 casual dining brand
with 300 restaurants across Canada. Since 1993, the company has been
recognized as one of Canada's 50 Best Managed Companies. Boston Pizza
International Inc. is headquartered in Richmond, BC, and has regional offices
in Mississauga, Ontario, and Laval, Québec, to support its expansion.





For further information:

For further information: If you have any questions relating to media,
please contact: Laurie Weir, TRILLIUM Corporate Communications Inc., (416)
322-3030 ext. 239, laurie@trilliumpr.com; If you have any questions relating
to Boston Pizza International Inc., please contact: Joanne Forrester, Vice
President, Marketing, Boston Pizza International Inc., (604) 270-1108; If you
have any questions relating to Boston Pizza Foundation, please contact: Cheryl
Treliving, Executive Director, Boston Pizza Foundation, (604) 270-1108


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