Celebrate Canada's Second Annual National Media Education Week - Nov 5-9, 2007



    OTTAWA, June 29 /CNW Telbec/ - Media Awareness Network (MNet) and the
Canadian Teachers' Federation (CTF) are partnering for the second consecutive
year to present National Media Education Week, November 5-9, 2007. The purpose
of the week is to promote media literacy as a key component in the education
of young people, and to encourage the integration of media education into
Canadian schools, homes, and communities.
    Many children today spend more time interacting with media than they do
attending school. While young people are immersed in media
environments-watching, reading, listening, interacting, and creating-they are
learning about the world and forming perceptions of themselves and others.
This "informal" learning is happening largely without adult guidance or
critical reflection. In order to be literate today, young people need to
develop a whole range of critical thinking, communication and information
management skills to apply to their use of media-and media education is an
essential tool in helping them acquire these skills.
    The partners in this initiative are long-time supporters of media
education in Canada. The Media Awareness Network is a leading provider of
media literacy programs and resources for education and awareness. MNet also
conducts Canada's largest research project on children's Internet use: Young
Canadians in a Wired World. The Canadian Teachers' Federation, through its
landmark study Kids' Take on Media, has educated teachers and the public about
the important role media play in the lives of children and youth.
    MNet and CTF are working with teacher and media education organizations,
libraries, and community, parent and youth-based groups to develop and promote
a wide range of activities in support of National Media Education Week 2007.
These activities include parent information sessions, student contests, media
fairs, panel discussions, professional development workshops, and conference
presentations.
    Mark your calendar - November 5-9 - and plan a media education activity
for your classroom, community, or home.
    For more information on how you can take part in National Media Education
Week 2007, visit the Web site at: http://www.mediaeducationweek.ca or contact
Media Awareness Network at: info@media-awareness.ca.

    Media Awareness Network is a Canadian not-for-profit centre of expertise
and excellence in media education. Its vision is to ensure children and youth
possess the necessary critical thinking skills and tools to understand and
actively engage with media.
    CTF speaks for 220,000 teachers in Canada as their national voice on
education and related social issues. CTF membership includes Member
organizations in every province and territory in Canada. CTF
(http://www.ctf-fce.ca) is also a member of the international body of
teachers, Education International (http://www.ei-ie.org).




For further information:

For further information: Cathy Wing, Acting Executive Director, Media
Awareness Network, (613) 224-7721, ext. 227; Linda Hiles, Interim Director of
Communications, Canadian Teachers' Federation, (613) 232-1505, ext. 130


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