CBSSports.com to Distribute Heavy's Award-Winning Video Series, The Burly Sports Show



    
    CBSSports.com will distribute The Burly Sports Show using the Husky
    Network, a new premium video advertising platform
    

    NEW YORK, June 4 /CNW/ -- The Heavy Corporation today announced an
agreement with CBS Interactive to distribute Heavy's award-winning sports
series, The Burly Sports Show, on CBSSports.com. The Burly Sports Show will be
distributed using Heavy's innovative video advertising platform, The Husky
Network.
    The Burly Sports Show is Heavy's weekly round-up of what's going on in
sports, hosted by comedian Nick "Fitzy" Stevens. The show reaches over
2,000,000 visitors per month.
    "We're thrilled to be bringing The Burly Sports Show to one of the top
sports destinations on the web, CBSSports.com," said Simon Assaad, co-CEO of
Heavy. "Combining our award-winning sports programming with one of the best
brands in sports media presents an ideal opportunity to launch our new Husky
video advertising platform."
    "CBSSports.com is always looking for quality content that will engage and
entertain our loyal audience," said Jason Kint, Senior Vice President and
General Manager of CBSSports.com and CBSNews.com. "The Burly Sports Show, with
its comedic take on the world of sports, is a welcomed addition to our
community."
    CBSSports.com will manage all advertising sales for The Burly Sports Show
on its network.
    
    About Heavy
    
    The Heavy Corporation is focused on making video valuable.  The company
owns and operates Heavy.com, one of the Web's leading destinations for men
18-34, and the Heavy Men's Network, reaching over 17MM men ages 18-34 through
music, urban lifestyle, gaming and comedy.  The company recently launched
Husky Media, the premier video monetization platform, which powers the Heavy
Men's Network, and is a platform for all video publishers to monetize their
video assets at premium advertising rates.
    Husky Media provides publishers of all sizes the ability to easily
increase the value of their video, and provide their users with a better video
viewing experience.  Husky Media allows publishers to wrap any player with
high impact ad units that provide 100% share of voice and increase inventory
and video views by over 250%.  More can be seen at www.huskymedia.com.
    Heavy.com is one of the web's leading video companies and the leader for
18-34 year old males, one of the most desirable demographic for marketers and
advertisers.  Heavy combines its own unique original programming with those of
its users to create an environment where the audience can control and even
participate in their own personal video experience.  Heavy's original
programming staples include "Over the Hills," the hit parody of MTV's The
Hills, "Flex and the City" the popular spoof of Sex and the City, "Superficial
Friends," "Kung Fu Jimmy Chow," and the Webby Award-winning "The Burly Sports
Show," as well as "Behind the Music that Sucks."  Heavy's original programming
is available on Verizon V-Cast, Verizon FiOS, Comcast VOD, TiVo, Sony PSP,
Apple iPod and Joost.  Advertisers on the broadband network include Coors,
Nissan, Panasonic, Diesel, Axe, Sony and Nike.
    
    About CBSSports.com
    
    CBSSports.com is at the leading edge of media companies providing
Internet sports content, Fantasy sports and e-commerce. CBSSports.com is a
member of the CBS family and a part of CBS Interactive. Formerly known as CBS
SportsLine.com, in August of 2007 the company changed its name to
CBSSports.com. The change marked the evolution of the company into a
multi-platform brand offering premier broadcast, online and mobile sports
content. The change to CBSSports.com gives advertisers the ability to
associate with the CBS Sports brand and reach sports fans no matter where they
are, 24 hours a day, seven days a week.
    For more information about CBSSports.com and for the latest sports news,
scores and expert analysis, please visit cbssports.com. More information about
CBS and its businesses is available at www.cbscorporation.com.

    
    Press Contacts:
    The Morris + King Company                CBSSports.com
    Lane Buschel / Chris Macowski            Alex Riethmiller
    212-561-7454 / 212-561-7459              954-489-4235
    lane.buschel@morris-king.com             ariethmiller@cbs.com
    chris.macowski@morris-king.com
    




For further information:

For further information: Lane Buschel, +1-212-561-7454, 
lane.buschel@morris-king.com, or Chris Macowski, +1-212-561-7459, 
chris.macowski@morris-king.com, both of The Morris + King Company; or Alex 
Riethmiller of CBSSports.com, +1-954-489-4235, ariethmiller@cbs.com Web Site:
http://www.Heavy.com                  http://www.huskymedia.com             
    http://www.CBSSports.com                  http://www.cbscorporation.com

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THE HEAVY CORPORATION

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