CBC'S HOCKEY NIGHT IN CANADA returns to the airwaves exclusively on SIRIUS Satellite Radio



    Seventy-four years later, HNIC comes full circle with new national daily
    drive-time hockey program beginning October 1

    TORONTO, Sept. 7 /CNW/ - CBC'S HOCKEY NIGHT IN CANADA begins another
chapter in its longstanding history of hockey broadcasting excellence today,
announcing the launch of HNIC Radio on SIRIUS Satellite Radio. HNIC Radio on
SIRIUS hits the airwaves on SIRIUS Satellite Radio on Oct. 1, and brings CBC'S
HOCKEY NIGHT IN CANADA back to the radio airwaves where it originally started
74 years ago in 1933.
    "This is a wonderful extension of the Hockey Night in Canada brand," said
Scott Moore, executive director, CBC Sports. "Hockey Night in Canada is the
most powerful sports brand in the country, and we are thrilled to partner with
SIRIUS Satellite Radio to provide Canadians with more of what they love
throughout the week. Saturday night is simply not enough to provide our fans
with the best, most up-to-date hockey news and information - but now - HNIC
Radio will do just that Monday through Friday."
    HNIC Radio will air Monday through Friday from 4-6 p.m. ET on SIRIUS
Satellite Radio's Channel 122 and will be available to SIRIUS listeners
throughout North America. Jeff Marek, one of sports talk radio's brightest
stars, joins HNIC Radio as host, and will work alongside rotating co-hosts
Kelly Hrudey, Elliotte Friedman and Scott Morrison. HNIC Radio will feature
intelligent hockey talk, insight and analysis, keeping fans up-to-date on all
the breaking news and issues from the world of hockey. CBC'S HOCKEY NIGHT IN
CANADA analysts Craig Simpson and Greg Millen will also be regular
contributors on HNIC Radio, while Ron MacLean, Don Cherry, Jim Hughson and Bob
Cole will appear throughout the season, offering entertaining and engaging
opinions and insider information.
    "Hockey Night in Canada is the country's most recognized sports property
and we're thrilled to bring it exclusively to SIRIUS Satellite Radio," said
Mark Redmond, President and CEO, SIRIUS Canada Inc. "HNIC Radio on SIRIUS will
give listeners the hockey news, talk and analysis that they have been asking
for in an exciting new daily drive-time program featuring top commentators and
personalities from the Hockey Night in Canada television lineup. HNIC Radio is
the latest example of exclusive and unique programming available only on
SIRIUS from some of North America's best known sports, news and entertainment
brands."
    CBC'S HOCKEY NIGHT IN CANADA, one of the longest-running sports-related
television programs in North America, has an extensive and intriguing past
that dates back to 1933, with the first national radio broadcast hosted by the
legendary Foster Hewitt. In 1952, the show debuted on television
coast-to-coast, and a Canadian Saturday night institution was born.
    This season, CBC'S HOCKEY NIGHT IN CANADA features an 85-game broadcast
schedule - more games than ever before - including Saturday night
doubleheaders all season long, 18 regional matchups, 23 all-Canadian matchups,
10 afternoon games, seven tripleheaders, the 2007 Hall of Fame Game, the
eighth annual CBC'S HOCKEY DAY IN CANADA celebration presented by Tim Hortons,
and the 56th NHL All-Star Game, all capped off with the 2008 Stanley Cup
Playoffs and exclusive coverage of the 2008 Stanley Cup Final.

    About SIRIUS Canada

    SIRIUS is Canada's number one choice for satellite radio with 110
full-time channels broadcast from studios in Vancouver, Toronto, Montreal and
New York. SIRIUS offers 100% commercial-free music plus premium sports, news,
talk and entertainment programming from North America's most recognizable and
respected personalities and brands. SIRIUS offers listeners unparalleled
coast-to-coast signal coverage and digital quality sound broadcast from three
high-orbit satellites.
    SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR
and NBA, and broadcasts live play-by-play games of the CFL, NFL and NBA as
well as live NASCAR races.
    SIRIUS products for the car, truck, home, RV and boat are available in
more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre
Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples,
The Source By Circuit City, Visions, Wal-Mart and 2001 Audio Video. All SIRIUS
programming is available for a monthly subscription fee of only $14.99.
    SIRIUS Canada's automotive partners include Aston Martin, Audi, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, MINI,
Pana-Pacific, Subaru, Toyota, Volkswagen and Volvo. SIRIUS automotive partners
make up nearly 60 per cent of light vehicle sales in Canada.
    Visit www.siriuscanada.ca to listen to SIRIUS live, or to purchase a
SIRIUS radio and subscription.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: For SIRIUS Canada information, contact: Jeff
Roman, jroman@siriuscanada.ca, (Mobile) (416) 346-5157; David Gollom, High
Road Communications, dgollom@highroad.com, (Work) (416) 644-2267; For CBC
information, contact: Jennifer Neziol, jneziol@mediaprofile.com, Media
Profile, Toronto, (416) 342-1818; (Mobile) (416) 500-4733

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