CBC'S HOCKEY NIGHT IN CANADA announces Canada's Hockey Anthem Challenge



    TORONTO, June 19 /CNW/ - CBC Sports today officially launched its search
for an all-new musical theme for its flagship sports broadcast CBC'S HOCKEY
NIGHT IN CANADA.
    "Between now and October, we invite musicians to create and everyone in
the country to help us select the perfect new music to represent the most
famous hockey broadcast in the world," says Scott Moore, executive director of
CBC Sports. "With Canada's Hockey Anthem Challenge, we will create a new theme
for the Hockey Nation, something that will tell the world what CBC's Hockey
Night In Canada is all about."
    Along with the most sought-after musical bragging rights in the country,
the winning entry will receive $100,000 in cash. The songwriters will receive
half of the ongoing performance royalties, with the other half going to
Canadian minor league hockey.
    "Our team of experts and judges will represent a cross-section of the
country's musical and hockey talent," Moore says. "We'll be making some more
announcements shortly about those personalities. We're going to create just
the right mix to ensure we come up with a winner that's both musically
exceptional and appealing to the all-Canadian hockey fan. The winning theme
will capture the essence of our national sport, provide a signpost for great
hockey programming and excite fans from coast to coast to coast."
    Starting today and continuing until 11:59 p.m. ET on August 31, Canadians
will be able to submit their musical creations to CBC. Submissions will be
available for review and rating on the new Canada's Hockey Anthem Challenge
website at CBCSports.ca/hockey/anthemchallenge. At least five semifinalists
will be presented to the country on a network television special on Saturday,
October 4. A panel of celebrity judges will weigh in with their
views-controversial or otherwise-after which Canadians will have a chance to
vote for their favourite.
    The following week, two finalists will be revealed at the beginning of
CBC'S HOCKEY NIGHT IN CANADA doubleheader on Thursday, Oct. 9 and fans will
have the opportunity to cast their vote for the ultimate winner. A new theme
for CBC'S HOCKEY NIGHT IN CANADA will be revealed on Saturday, October 11th.
    "Since we announced the search for a new hockey anthem on June 6, we've
been deluged with suggestions and requests," Moore says. "We think the next
couple of months are going to be right up there with the playoffs in terms of
excitement, passion, debate and controversy. Canadians have never been shy
about anything to do with hockey. This is going to be an event where hockey
history is made."
    Competition Rules and Regulations will be available at:
CBCSports.ca/hockey/anthemchallenge.

    CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. With 28 services offered on Radio, Television,
the Internet, satellite radio, digital audio, as well as through its record
and music distribution service and wireless WAP and SMS messaging services,
CBC/Radio-Canada is available how, where, and when Canadians want it.





For further information:

For further information: Jeff Keay, Media Relations, (416) 205-3987,
jeff.keay@cbc.ca

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