CBC's election coverage grabs and holds Canadians' attention



    TORONTO, Oct. 16 /CNW/ - More statistics gleaned from BBM Canada, the
television ratings service, demonstrates unequivocally that CBC's flagship
election night coverage on its main network and all-news cable channel CBC
Newsworld not only attracted more viewers than its main competitor CTV, but
also held viewers' attention longer.
    The combined average minute audience (AMA 2+) of CBC main network and CBC
Newsworld peaked at 10:28pm with 2.431 million viewers, approximately 36
percent higher than the combined audience peak of 1.785 million viewers at
10:08pm for CTV and CTV Newsnet.
    In addition, data show that CBC's election coverage was more compelling,
based on the average time people spent watching the respective broadcasts. On
average, people spent 47 minutes with CBC's main network from 9:30pm-1:22am ET
compared to 40 minutes for CTV's main network from 9:00pm-1:14am (ET).
    Among the advertiser-targeted 25-54 age group, CBC/CBC Newsworld's
average minute audience for Canada Votes was 46 percent higher (765,000) than
CTV/CTV Newsnet's combined total of 522,000 for its Election 2008.
    "We offered Canadians up to the minute information, insight from the
country's leading commentators and no-nonsense political analysis like Reality
Check," said John Cruickshank, publisher of CBC News. "The research tells us
that when Canadians are making their choice about where to turn for the news
and information that's important to them, that choice is clear."

    About CBC/Radio-Canada

    CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. With 28 services offered on radio, television,
the Internet, satellite radio and digital audio, as well as through its record
and music distribution service and wireless WAP and SMS messaging services,
CBC/Radio-Canada is available how, where and when Canadians want it. Through
this array of activities, CBC/Radio-Canada brings diverse regional and
cultural perspectives into the daily lives of Canadians in English, French and
eight aboriginal languages, in nine languages on its international Radio
service, Radio Canada International, and in eight languages on its Web-based
radio service RCI viva, a service for recent and aspiring immigrants to
Canada.

    
    (*) BBM Canada (AMA 2+):
    -   CBC 9:30pm-1:22am
    -   CTV 9pm-1:14am
    




For further information:

For further information: Jeff Keay, jeff.keay@cbc.ca, (416) 205-3987

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