OTTAWA, July 11 /CNW Telbec/ - New media is neither displacing
traditional media, nor will it solve the financial difficulties facing
conventional broadcasters. This is the message CBC/Radio-Canada has for the
CRTC as the regulator assesses New Media.
The submission CBC/Radio-Canada filed today urges the Commission not to
accept false assumptions raised in Perspectives on Canadian Broadcasting in
New Media, a compilation of research and views released by the CRTC in May
2008. The national public broadcaster encourages the CRTC to recognize the
importance of traditional media as the source of professional broadcast
content for all new platforms.
"Internet use is replacing some activities in Canadians' lives, but it
isn't replacing television watching," said Richard Stursberg, Executive
Vice-President of English Services. "Viewing television on the Internet
represents less than one per cent of the total time Canadians spend viewing
television. In fact, Canadians watch more TV now than they did 15 years ago."
The Internet is used primarily as a communications and research tool
today, and not for watching TV. As well, virtually all professional video
content consumed via the Internet originates from traditional television.
CBC/Radio-Canada also stresses that television content is not easily
financed on the Internet. In fact, video advertising on the Internet
represents less than one per cent of the $1.24 billion of Internet advertising
revenue generated in Canada today.
CBC/Radio-Canada is a leader in new media development, offering news and
media websites that are among the most popular in Canada. While the Internet
represents an exciting marketing opportunity to reach audiences seeking more
personalized content, it does not provide broadcasters with any significant
advertising revenue opportunities.
"The Internet today is a fundamental tool for achieving our mission as
Canada's public broadcaster," said Sylvain Lafrance, Executive Vice-President
of French Services. "That said, the revenue we generate from it will not
offset the losses associated with media fragmentation. The current business
model for conventional television needs to be reconsidered."
CBC/Radio-Canada recommends that these misconceptions be corrected by the
Commission in order to ensure that a New Media policy will be founded on a
thorough and accurate understanding of the broadcasting system.
CBC/Radio-Canada's submission is available online at
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. With 28 services offered on Radio, Television,
the Internet, satellite radio, digital audio, as well as through its record
and music distribution service and wireless WAP and SMS messaging services,
CBC/Radio-Canada is available how, where, and when Canadians want it.
Through this array of activities, CBC/Radio-Canada brings diverse
regional and cultural perspectives into the daily lives of Canadians in
English, French and eight Aboriginal languages, in nine languages on its
international Radio service, Radio Canada International, and in eight
languages on its Web-based Radio service RCI viva, a service for recent and
aspiring immigrants to Canada.
For further information:
For further information: Katherine Heath-Eves, Media Relations,
CBC/Radio-Canada (Ottawa), (613) 288-6235, firstname.lastname@example.org