CBC/Radio-Canada launches study to evaluate breadth and depth of its news coverage



    OTTAWA, Jan. 22 /CNW Telbec/ - To enhance and build on its reputation as
a leader in Canadian journalism, CBC/Radio-Canada today announced it is
embarking on a study to evaluate the breadth and depth of its news content.
The study will also gauge Canadians' expectations of the public broadcaster's
news services. This independent study will be done by a third party and the
results will be made public.
    "Given the proliferation of news sources, Canadians are more demanding
than ever when it comes to trusting what they see, hear and read," says Hubert
T. Lacroix, President and CEO of CBC/Radio-Canada. "As a public broadcaster,
we are quite rightly held to a higher standard by Canadians. We are expected
to lead the way with respect to transparency, impartiality, credibility, and
accountability."
    CBC/Radio-Canada will use the information gained from this study to
continue its efforts to remain the most credible news source in the country
and a standard for broadcast journalism everywhere.
    The study will build on CBC/Radio-Canada's existing journalistic
accountability measures, which include a published set of Journalistic
Standards and Practices
(www.cbc.radio-canada.ca/accountability/journalistic/index.shtml) and the
services of two ombudsmen
(www.cbc.radio-canada.ca/accountability/ombudsman.shtml) to deal with issues
of accuracy, integrity and fairness.
    CBC/Radio-Canada has also made public the independent evaluations of its
coverage of the recent federal election.
    The report on CBC News coverage, prepared by ERIN Research, is available
at:
<a href="http://www.cbc.ca/news/viewpoint/vp_cruickshank/pdf/Final2008FederalElectionERINReport.pdf">www.cbc.ca/news/viewpoint/vp_cruickshank/pdf/Final2008FederalElectionERINRepor</a>
<a href="http://www.cbc.ca/news/viewpoint/vp_cruickshank/pdf/Final2008FederalElectionERINReport.pdf">t.pdf</a>.
    As for Radio-Canada, the report produced by the Centre d'étude sur les
médias is available at: www.radio-canada.ca/misesaupoint/index.asp.
    To ensure that it reflects the reality of its specific markets,
CBC/Radio-Canada will conduct two distinct studies, with the same objectives,
focusing on its English- and French-language news coverage, respectively.

    About CBC/Radio-Canada

    CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. With 29 services offered on Radio, Television,
the Internet, satellite radio, digital audio, as well as through its record
and music distribution service and wireless WAP and SMS messaging services,
CBC/Radio-Canada is available how, where, and when Canadians want it.
    Through this array of activities, CBC/Radio-Canada brings diverse
regional and cultural perspectives into the daily lives of Canadians in
English, French and eight Aboriginal languages, in nine languages on its
international Radio service, Radio Canada International, and in eight
languages on its Web-based Radio service RCI viva, a service for recent and
aspiring immigrants to Canada.




For further information:

For further information: Marco Dubé, Director, Media Relations and
Issues Management, CBC/Radio-Canada, (613) 288-6039, marco.dube@cbc.ca


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