Cash Store Financial to Hold Fourth Quarter and Year End Conference Call August 27th, 2009



    EDMONTON, Aug. 21 /CNW/ - The Cash Store Financial Services Inc.
(TSX:CSF) today announced that it will hold its management conference call
with shareholders, analysts and institutional investors to discuss its fourth
quarter and year end results for the period ended June 30th, 2009 on Thursday,
August 27th, 2009 at 11:00 a.m. EST (9:00 a.m. MST). The results will be
released prior to the conference call on Wednesday August 26th, 2009.
    The conference call may be accessed by dialing 416-644-3415 or toll-free
1-800-732-9307. It will also be broadcast live via the Internet at
http://www.newswire.ca/en/webcast/viewEvent.cgi?eventID=2751320. A replay of
the conference call will be available until September 3rd, 2009 by dialling
416-640-1917 or toll-free 1-877-289-8525 and entering passcode 21311748
followed by the pound sign.
    Media are invited to participate by telephone or by webcast and may
contact Gordon J. Reykdal, Chairman and Chief Executive Officer at (780)
408-5118 or Michael J.L. Thompson, Senior Vice President & Corporate
Secretary, (780) 408-5595, Cell: (780) 937-4729 after the conference call with
any questions.

    About The Cash Store Financial Services Inc.

    Cash Store Financial is the only payday advance broker in Canada publicly
traded on the Toronto Stock Exchange (TSX:CSF). Cash Store Financial operates
more than 420 branches across Canada under the banners: The Cash Store and
Instaloans.
    The Cash Store and Instaloans act as brokers to facilitate payday advance
services to income-earning consumers who may not be able to obtain them from
traditional banks. Cash Store Financial also provides a private-label debit
card - the Freedom card and a prepaid credit card - the Freedom MasterCard,
and other ancillary products.
    Cash Store Financial employs more than 1,600 associates and is
headquartered in Edmonton, Alberta.

    This press release contains forward-looking statements within the meaning
of the United States Private Securities Litigation Reform Act of 1995 and
applicable Canadian securities legislation. Generally, these forward-looking
statements can be identified by the use of forward-looking terminology such as
plans, anticipated, expects or does not expect, is expected, budget,
scheduled, estimates, forecasts, intends, anticipates or does not anticipate,
or believes, or variations of such words and phrases or state that certain
actions, events or results may, could, would, might or will be taken, occur or
be achieved. The Cash Store Financial Services Inc. is subject to significant
risks and uncertainties which may cause the actual results, performance or
achievements to be materially different from any future results, performance
or achievements expressed or implied by the forward-looking statements
contained in this release. A description of these risk factors can be found in
the Annual Information Form of Cash Store Financial dated August 28, 2008 and
filed on SEDAR (www.sedar.com) under The Cash Store Financial Services Inc.'s
profile. The Cash Store Financial Services Inc. cannot assure investors that
actual results will be consistent with these forward-looking statements and
The Cash Store Financial Services Inc. assumes no obligation to update or
revise the forward-looking statements contained in this release to reflect
actual events or new circumstances except as required by applicable securities
laws.





For further information:

For further information: on Cash Store Financial, please contact: Gordon
J. Reykdal, Chairman and Chief Executive Officer, (780) 408-5118 or Nancy L.
Bland, Chief Financial Officer, (780) 732-5683 or Michael J.L. Thompson,
Senior Vice President & Corporate Secretary, (780) 408-5595, Cell: (780)
934-4729

Organization Profile

The Cash Store Financial Services Inc.

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