Cash Store Financial Announces Intention to Commence a Normal Course Issuer Bid



    /NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR
    DISSEMINATION IN THE UNITED STATES/

    EDMONTON, June 30 /CNW/ - The Cash Store Financial Services Inc. ("Cash
Store Financial") has filed with the Toronto Stock Exchange ("TSX") a notice
of its intention to make a normal course issuer bid (the "NCIB") for its
common shares (the "Common Shares") through the facilities of the TSX (the
"Notice").
    The Notice provides that Cash Store Financial intends, during a
twelve-month period commencing on July 3, 2008, following TSX approval, to
purchase on the TSX up to 1,218,470 Common Shares, being approximately 10% of
the "public float" of Common Shares of Cash Store Financial. As at June 27,
2008, there were 19,540,002 Common Shares issued and outstanding. The price
that Cash Store Financial will pay for any such Common Shares will be the
market price at the time of acquisition and any Common Shares purchased under
the NCIB will be cancelled. The actual number of Common Shares that may be
purchased and the timing of any such purchases will be determined by Cash
Store Financial, subject to price, trading volume, and other market
considerations. Daily purchases will be limited to 4,969 Common Shares or
approximately 25% of the average daily trading volume for the six full
calendar months prior to June 24, 2008, other than block purchases. Cash Store
Financial has repurchased 1,353,110 Common Shares in the previous 12 months.
    Cash Store Financial believes that, at current market prices and at
certain times throughout the duration of the NCIB, the purchase of its Common
Shares will contribute to enhancing shareholder value.

    About The Cash Store Financial Services Inc. (formerly Rentcash Inc.)

    The Cash Store Financial Services Inc. ("Cash Store Financial") is the
only payday advance broker in Canada publicly traded on the TSX. Cash Store
Financial operates more than 380 branches across Canada under two banners: The
Cash Store and Instaloans.
    The Cash Store and Instaloans act as brokers to facilitate payday advance
services to income-earning consumers who may not be able to obtain small
short-term loans from traditional banks. Cash Store Financial also provides a
private-label debit card, The Freedom Card, and other ancillary products.
    Cash Store Financial employs more than 1,500 associates and is
headquartered in Edmonton, Alberta.

    This press release contains forward-looking statements within the meaning
of the United States Private Securities Litigation Reform Act of 1995 and
applicable Canadian securities legislation. Generally, these forward-looking
statements can be identified by the use of forward-looking terminology such as
plans, anticipated, expects or does not expect, is expected, budget,
scheduled, estimates, forecasts, intends, anticipates or does not anticipate,
or believes, or variations of such words and phrases or state that certain
actions, events or results may, could, would, might or will be taken, occur or
be achieved. The Cash Store Financial Services Inc. (formerly Rentcash Inc.)
is subject to significant risks and uncertainties which may cause the actual
results, performance or achievements to be materially different from any
future results, performance or achievements expressed or implied by the
forward-looking statements contained in this release. A description of these
risk factors can be found in the Management Information Circular of Rentcash
Inc. dated October 30, 2007 and filed on SEDAR (www.sedar.com) under The Cash
Store Financial Services Inc.'s profile. The Cash Store Financial Services
Inc. cannot assure investors that actual results will be consistent with these
forward-looking statements and The Cash Store Financial Services Inc. assumes
no obligation to update or revise the forward-looking statements contained in
this release to reflect actual events or new circumstances except as required
by applicable securities laws.

    %SEDAR: 00017423E




For further information:

For further information: Gordon J. Reykdal, Chairman and Chief Executive
Officer, Cash Store Financial, (780) 408-5118 or Michael J.L. Thompson, Senior
Vice-President and Corporate Secretary, Cash Store Financial, (780) 408-5595

Organization Profile

The Cash Store Financial Services Inc.

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