More than 125 Soaps it Up events to take place throughout Canada and U.S.
to help those in need and earn worldwide bragging rights
HAMILTON, ON, May 6 /CNW/ - CARSTAR Automotive Canada announced today the
company's intention to set a Guinness World Record by washing more than 4,000
cars in eight hours at multiple venues on Saturday, June 20, 2009. The North
America-wide attempt will take place at CARSTAR locations across Canada and
the United States during the CARSTAR Soaps it Up National Car Wash Day. A
Guinness World Records(R) official will be present to validate the record if
This year's Guinness World Record attempt brings an exciting twist to
CARSTAR Canada's sixth annual fundraising event in support of the Canadian
Cystic Fibrosis Foundation (CCFF) and local charities across Canada.
Over the past five years in Canada, CARSTAR Soaps it Up has gained
momentum from coast to coast. This year marks a major milestone as CARSTAR in
the U.S. kicks off its own Soaps it Up National Car Wash Day. Working as a
cross-border team, CARSTAR is poised to make it into the history books with
this year's car wash.
"With the support of our customers, employees and partners, CARSTAR Soaps
it Up has become the largest and most important fundraising event for the
Canadian CARSTAR network and we're thrilled to turn it up several notches this
year and partner with CARSTAR U.S. to make the record books in our first-ever
cross-border car wash," said Sam Mercanti, President and CEO of CARSTAR
Automotive Canada. "We're calling on Canadians to purchase tickets for the
June 20th CARSTAR Soaps it Up car wash in their community and show our CARSTAR
U.S. neighbours that when we come together, whether to raise money, set a
world record or both, Canadians will work hard to get the job done!"
More than 125 Soaps it Up events will be held across North America to
raise money for various charities with many CARSTAR locations working together
to create one large car wash in their community. In Canada, half the funds
raised will go to the Canadian Cystic Fibrosis Foundation, while in the United
States half will go to the Make-A-Wish Foundation. Participating car wash
locations in Canada and the U.S. will then donate the remaining funds raised
at their events to local charity groups.
"We're thrilled to expand our partnership with Make-A-Wish in 2009 with
the Soaps it Up National Car Wash and work with our Canadian team to set the
Guinness World Record for the world's largest car wash," said Dick Cross,
Chairman and CEO of CARSTAR Collision Services in the United States. "Our
Canadian CARSTAR team has set a great foundation over the past five years and
we're excited to build upon this for an incredible fundraising event to give
back to all of the communities where we do business."
Tickets for CARSTAR Soaps it Up are $5 and are available at participating
CARSTAR locations across the country or at www.carstar.ca.
CARSTAR Automotive Canada has been a proud supporter of the Canadian
Cystic Fibrosis Foundation since learning that a granddaughter of a franchisee
was diagnosed with cystic fibrosis. In the last nine years, more than $1.6
million has been raised by CARSTAR Collision Repair Centres to help find a
"We are very grateful for the continued and generous support of the
CARSTAR network," said Cathleen Morrison, CEO of the Canadian Cystic Fibrosis
Foundation. "We think that this year's world record attempt will bring added
awareness and funds to the fight against cystic fibrosis, and we wish CARSTAR
the best of luck."
Cystic fibrosis is the most common, fatal genetic disease affecting young
Canadians. A devastating disease, cystic fibrosis attacks primarily the lungs
and the digestive system and requires a daily regime of intensive physical
therapy and medications. There are approximately 3,500 people across Canada
who live with cystic fibrosis.
Money raised for the Foundation will support important cystic fibrosis
research and care. In 2009, the CCFF will fund more than 50 research projects
that explore all aspects of the cystic fibrosis puzzle, including research
into lung transplantation.
Sponsors for CARSTAR Soaps it Up include: 3M Canada; Quiznos; Nolitours;
King Rose Travel; The dac Group and Air Miles(R).
About CARSTAR Automotive Canada
CARSTAR is the largest and fastest growing automotive repair franchise
network with over 400 locations in North America. Founded in Hamilton, Ontario
in 1995, CARSTAR Automotive Canada Inc. has grown from eight to over 130
locations throughout 10 provinces. Within Canada, CARSTAR repairs
approximately 100,000 vehicles per year with the highest rates of customer
satisfaction. Through a variety of fundraising initiatives, CARSTAR, its
franchisees, partners and employees have raised over $1.6 million for the
Canadian Cystic Fibrosis Foundation. For more information, please visit
CARSTAR at www.carstar.ca.
For further information:
For further information: For more information or to schedule an
interview with a CARSTAR representative, please contact: Lauren Grant or
Michele Enhaynes, PraxisPR, (905) 949-8255 ext. 227 or 229, firstname.lastname@example.org
or email@example.com; Sharon Welch, CARSTAR Automotive Canada,
1-800-701-9452 ext. 290, firstname.lastname@example.org