Carry Creativity Along With Sony's Digital Photo Printers



    --- Lightweight PictureStation Products Enhance and Personalize Your
    Prints ---

    TORONTO, Feb. 7 /CNW/ - To simplify the process of printing your digital
pictures, Sony of Canada Ltd. has introduced two photo printers with one-touch
printing and in-printer photo editing features.
    The transportable PictureStation DPP-FP95 or the DPP-FP75 photo printers
can be taken to birthday celebrations, family reunions or scrapbooking
parties. They produce lab-quality 4 x 6-inch prints in about a minute. The
DPP-FP95 also includes an HDMI output, enabling you to instantly share your
pictures as a slide-show on a compatible HD television.
    "The innovative new editing features allow you to be very creative with
your prints, without having to touch a computer," said Michelle Seemann,
Product Manager for Digital Imaging Peripherals at Sony of Canada Ltd. "They
provide a very fast, fun, portable, cost-effective printing solution."

    Get the Print You Want

    Sony uses its BIONZ(TM) digital imaging processor in the DPP-FP95 printer
to offer optimized performance with Sony's Cyber-shot(R) and a (alpha) DSLR
cameras. Each printer can access data in the picture files created from
Sony(R) digital still cameras and use this data to create the best print based
on the settings used when the photo was taken. This processor also delivers
more creative functions so you can add personal touches to your printed photos
without the need for a PC or editing software.

    Create and Share

    Creating keepsakes and scrapbooks becomes quick, simple and fun with the
intuitive user interface and the 3.6-inch adjustable LCD screen on the
DPP-FP95 digital photo printer. New scrapbooking templates offer several
different photo layouts and backgrounds so you can select what you like and
let the printer do the work.
    To quickly correct common photo problems, the auto touch-up feature
corrects exposure, sharpens focus, removes red-eye and smoothes the skin tones
of people in your photos.
    To share high-definition resolution photos before printing, the DPP-FP95
features an HDMI output that allows connection to a Sony BRAVIA(R) HDTV or
other compatible high-definition television set (HDMI cable sold separately).

    Editing Made Simple

    The DPP-FP95 digital photo printer features a filter function that allows
the modification of the colors in your image. For instance, the cross filter
function can make the lights in a photo more dramatic while the partial color
filter function lets you keep the center of a photo in full color and remove
the color in other areas of the photo.
    The paint filter function adjusts the image to appear as if were printed
on canvas, and the monochrome and sepia filters let you create a more artistic
black and white image from a color photo. The fish-eye filter lets you add a
new perspective to a portrait or landscape picture. In addition, all images
can be easily enlarged, cropped, and rotated from the on-screen display.

    Compatibility and Convenience

    The DPP-FP75 model offers a new icon-based menu system on its large,
3.5-inch screen. This model has basic editing functions that allow you to
enlarge, reduce, rotate and adjust the color of your photos before you print.
It is compatible with several types of flash memory cards, including Memory
Stick PRO(TM), Memory Stick PRO Duo(TM), SD Memory Card, MMC, and xD- Picture
Card. The DPP-FP95 printer also supports Compact Flash(R) and Microdrive flash
memory cards.
    Both new models are compatible with most PictBridge(R)-enabled cameras.
To ensure a continuous color tone and to protect your prints from fading, both
units also use dye-sublimation technology with SuperCoat 2(TM) laminate, a
durable coating that protects photos from water, heat and fingerprints.
    Sony offers several print packs of high-quality paper so printing with
the new photo printers costs as little as 30 cents per print.

    Pricing and Availability

    The DPP-FP95 and DPP-FP75 digital photo printers will be available in
April for approximately $249.99 and $179.99, respectively. The SVM- F40P and
the F120P printer paper packs are available for $29.99 and $44.99,
respectively. Both printers and the print packs can be purchased online at
sonystyle.ca or the Sony Store.

    About Sony of Canada Ltd.
    -------------------------
    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony
provides end-to-end solutions through products that include the market-leading
Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam
Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and
video conferencing and many more products that deliver the true entertainment
experience.
    Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games and
online businesses.
    With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,200 employees support a network of more than 500 authorized
dealers and 79 Sony stores across Canada.
    Sony Canada is proud to support the communities in which it operates
through corporate sponsorships of organizations that include the Make-a-Wish
Foundation Canada, the United Way and Earth Day Canada.





For further information:

For further information: Sony of Canada, Candice Hayman, Public
Relations Specialist, (416) 718-5048, candice_hayman@sony.ca

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