TORONTO, April 20 /CNW/ - CARGO Cosmetics is proud to launch its new
PlantLove(TM) lipstick - a lipstick packaged in a biodegradable tube made from
corn. This first-of-its kind innovation uses PLA (or polylactic acid) instead
of traditional petroleum-based plastic for the lipstick tube. PLA is a polymer
made entirely out of corn, an abundant resource that renews itself in only 100
days. In addition, NatureWorks(R) PLA is the first polymer on the market that
is greenhouse-gas-neutral and thus helps in the fight against global warming
(Man-made emissions of greenhouse gases are widely believed to be the most
significant contributor to global climate change.)
Even the secondary packaging is eco-friendly. The lipstick comes in a
biodegradable box that is embedded with wildflower seeds. Simply moisten and
plant to grow a wildflower garden.
The PlantLove(TM) collection of twelve new lipstick shades includes six
shades designed by celebrities: Courteney Cox, Mariska Hargitay, Lindsay
Lohan, Evangeline Lilly, Sarah Chalke, and Maria Menounos.
"PlantLove(TM) is more than a product, it is a philosophy," states CARGO
creator Hana Zalzal, "that the seeds we sow today impact the future". And in
the spirit of caring for future generations, CARGO is donating $2 from every
lipstick sold to St. Jude Children's Research Hospital(R).
CELEBRATE EARTH DAY
CARGO is celebrating Earth Day on Saturday, April 21st at the Toronto
Eaton Centre Sephora store. CARGO's elite artist teams from New York, Chicago
and Toronto will be performing complimentary make-up applications from 12-6pm.
In addition to a beautiful spring make-up application you will receive a
special gift commemorating Earth Day. Space is limited; please call
416-595-7227 to book your appointment.
CARGO PlantLove(TM) lipsticks retail for $20 and are available at Sephora
stores, Sephora.com, and select independent beauty boutiques nationwide.
For additional information about CARGO and a complete list of retail
locations, visit www.cargocosmetics.com.
For further information:
For further information: Jaye Campbell, CARGO Cosmetics, (416) 847-0700,
ext. 31, firstname.lastname@example.org