ROCHESTER, N.Y., January 30 /CNW/ - "Carestream Health, Inc."
That's the name, unveiled today, for the independent company that will
result from the sale of Eastman Kodak Company's Health Group to a subsidiary
of Onex Corporation, Toronto, Canada. The multi-billion-dollar sale, expected
to close in the first half of 2007, is subject to receipt of regulatory
After closing, Carestream Health, which will have more than 8,100
employees serving thousands of customers globally, will immediately become a
stand-alone company, taking its place among the world's leading medical
imaging and healthcare IT businesses.
"As the Health Group moves toward the end of a long, successful chapter
in its history, it now takes a major step toward a new beginning with the
introduction of Carestream as its future company name," said Robert M. Le
Blanc, Chairman of Carestream Health and Managing Director of Onex. "We look
forward to making Carestream synonymous with quality, efficiency and integrity
-- hallmarks the Health Group and its proven product portfolio have
represented over the decades."
While Carestream Health, Inc., will be the business's name in the United
States, the name will vary somewhat by country to reflect local laws and
practices. In the United Kingdom, for example, the business will be known as
Carestream Health UK Limited. Additionally, in a few countries--Argentina,
Brazil, China and Mexico--the Carestream Health name will not be used
initially for regulatory reasons. Regardless of these differences, no change
will occur--worldwide--in the use of Carestream as a sub-brand for products
Genesis of Name
The Health Group conducted an aggressive market survey in 2004 on a range
of names and naming systems for potential sub-brands within its product
family. Through this survey of nearly 600 professionals across the world,
including CEOs, CIOs and radiology directors of leading healthcare facilities,
Carestream emerged as the name of choice. Respondents felt that "Carestream"
signified the Health Group's focus on products enabling "outstanding patient
care" and superior "workflow efficiency."
In 2005, the Health Group began using the Carestream name to identify a
range of digital medical imaging and IT products. Moving forward, marketing
and branding efforts will focus on enhancing the Carestream brand and on
building Carestream Health's corporate identity.
About Kodak's Health Group
Kodak's Health Group is a leading provider of medical and dental imaging
systems and information technology solutions; molecular imaging systems; and
non-destructive testing products.
For further information:
For further information: fama PR Keith Watson, 617-758-4142