Careful how you pucker up on Valentine's Day



    50% of Canadians don't see link between oral sex and cold sores

    CALGARY, Feb. 10 /CNW/ - In a recent survey conducted by leading Calgary
based Biosciences company, Taiga BioActives, results revealed that Canadians
were evenly split in their opinion on whether there is a link between oral sex
and cold sores, revealing a significant gap in understanding this herpes based
disease. The survey was conducted online during the month of October, 2008.
    So, is there a link? Research shows there clearly is. Cold sores are
highly contagious and can pass from one person to another through skin-to-skin
contact. The greatest risk of infection is from the time the blisters appear
until they have completely dried and crusted over. There is a possibility of
spreading the virus for some time even after the skin has healed.
    According to Meg Jordan, PhD, RN, Professor of Integrative Health Studies
at California Institute of Integral Studies, and an expert in holistic
medicine, "most people have vast misconceptions about the herpes simplex virus
(HSV-1) responsible for the common cold sores on the mouth or lips. The virus
is often contracted through simple social interactions such as kissing someone
of any age. Children often obtain it from their parents. Once in the body,
antibodies are created which may give some protection, but not always,"
explained Dr. Jordan. "HSV-1, although considered less serious by most people,
can spread to more severe infections, although these cases are rare."
    Still, management of any herpes outbreak is important. "The sooner it's
nipped in the bud, the better," says Dr. Jordan. A consumer education campaign
is part of Taiga BioActive's commitment to replace outdated social stigmas
with education and effective control.
    Taiga BioActives President John Hiebert says, "There's a lot of emotional
fear associated with cold sores. We have found that some people are very
interested in altering their activities when they get a cold sore - and some
very much are not, as confirmed by our survey". Hiebert continues, "We want
people well educated on the subject of cold sores so they can make better
lifestyle decisions."

    
    Survey questions included:

    -   Have you ever kissed someone knowing that you had a cold sore or were
        about to get one? (yes - 27%; no - 73%)
    -   Would you kiss someone you were very attracted to even if they had a
        cold sore? (yes - 41%; no - 59%)
    -   Have you ever canceled a date because you had a cold sore or were
        about to get one? (yes - 21% - no - 79%)
    -   Have you ever gone on a dream date and kissed your date knowing that
        you had - or were about to get - a cold sore? (yes - 10%; no - 90%)
    -   Who do you think is more susceptible to get a cold sore - men or
        women? (men - 27%; women - 70%)
    

    Taiga BioActives manufactures an innovative plant-based cold sore
treatment called Dr. Krane's KoolLips(R) Cold Sore Treatment, a Canadian made,
topical over the counter therapy made with a naturally sourced active
ingredient from geranium that has been scientifically proven to be effective
in the treatment of cold sores. This is the first of a series of campaigns
aimed at raising awareness of cold sores and its causative agent, Herpes
Simplex I virus, which has been linked to other more serious medical
conditions.

    About Dr. Krane's KoolLips

    Dr. Krane's KoolLips(R) Cold Sore Treatment has undergone scientific and
consumer research and offers cold sore sufferers a naturally sourced solution
to synthetic and chemically based alternatives. Dr. Krane's KoolLips is sold
at Canada's best retail pharmacy chains including London Drugs, Super Drug
Mart, ARP, FHCP, Proxim Brunet, selected Rexall's in Alberta and Ontario, and
more. A complete listing of retailers can be found at www.drkranes.com.

    About Taiga Bioactives

    Taiga Bioactives Inc., headquartered in Calgary, Alberta, Canada, is a
specialty natural products company, marketing branded consumer products with
functional plant-derived active ingredients. Taiga is committed to developing
high performance natural treatment options for a range of oral and skin care
applications in personal care, over-the-counter and prescriptions markets.
These products will be marketed in retail channels through Taiga BioActives
Inc. in association with leading distributors across Canada. More information
can be accessed at www.taigabioactives.com.





For further information:

For further information: Taiga BioActives Inc. contact: John Hiebert,
President & CEO, johnh@taigabioactives.com, (403) 717-0776; Media contact:
Dean Mailey, Fusion Communications, dean@fusioncommunicationsgroup.com, (604)
218-6767

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TAIGA BIOACTIVES

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