Captivate Network Unveils Plans to Help Brands Come Alive; Strengthens Senior Management Team



    
    Media and Branding Veterans Join Leading Digital Network to Guide Company
    During Significant Growth Period

    
    CHELMSFORD, Mass., Sept. 15 /CNW/ -- Captivate Network, the North
American digital out-of-home news and entertainment network, today announced
several new additions to the management team in order to execute on its plans
to extend engaging network content beyond office tower elevators and lobbies
and into the viewer's daily life. Currently in beta testing, the company's
brand activation programs will be rolled out next year, creating exciting new
ways for viewers to interact with brands that they see on the network, as well
as offer advertising partners an integrated marketing platform approach to
campaigns.
    Recently, Captivate brought sought-after elevator programming to the Web
via six new blogs by the company's live editorial team. Under this new
initiative, Captivate will continue to find and build out unique ways to boost
its clients' brand awareness initiatives through a variety of channels,
including Web, mobile and events, increasing audience engagement among
affluent consumers. To help execute the new strategy, Captivate has made three
new hires that will strengthen the company's leadership position in the media
and advertising space and steer the direction of the company during a time of
growth. Scott Lyon joined the company as vice president of marketing, Deanna
Murray has joined the digital network as director of content, and Heather
Frugoli has joined as brand activation manager.
    "Captivate continues to emerge as a rapidly growing multimedia brand, and
this is just the beginning," said Mike DiFranza, president and general manager
of Captivate Network. "We know that advertisers and viewers want to interact
beyond the elevator and lobby, so creating more touch-points during the day is
the next logical step. With new talent and innovative products in the pipeline
aimed at increasing the brand awareness of our clients, I am confident that
these three experienced media veterans will strengthen our corporate direction
as we embark on the execution phase of our new strategy."
    Lyon will spearhead efforts around product development, studio operations
and research, as well as promote the network strategically to its three
distinct audiences: the real estate and advertising communities and the
Captivate viewers. He brings more than fifteen years of media, real estate and
consumer-based experience to Captivate. Lyon previously served as the director
of marketing and general manager for LATimes.com and has held management
positions at Turner Broadcasting and Sony interactive gaming. Lyon has an MBA
from Harvard Business School.
    Deanna Murray, formerly the director of programming at AOL, will work
with Captivate's editorial team and content partners to ensure the network
provides live programming content to its viewers. At AOL, Murray led the team
that developed and launched new consumer Web sites, including AOL RED, RED
Blogs, RED U and Project Freshman. She has more than fifteen years of media
content experience.
    As Brand Activation Manager, Heather Frugoli will work closely with the
network's advertising partners, and she will be responsible for leading the
network's bundled offerings and services. Frugoli will leverage her more than
ten years of experience in promotions, events and sales management in her new
position. Before joining Captivate, Frugoli managed promotions and events for
Comcast Spotlight, a division of Comcast Cable.
    Captivate is the only medium that offers advertisers the opportunity to
reach an exceptional audience of mobile professionals in a distraction-free
environment during the workday. Captivate advertisers include BMW, Hyatt,
Travelocity, Charles Schwab, AT+T, Avis, Microsoft, Visa, FedEx, American
Airlines, Audi and Sun Microsystems.
    Captivate's network is viewed on digital-quality flat-panel television
screens in the elevators of premier office towers, reaching more than 2.6
million viewers each day in top DMAs. Captivate is seen in Atlanta, Boston,
Calgary, Chicago, Columbia, Dallas/Fort Worth, Denver, Hartford, Houston, Los
Angeles/Orange County, Memphis, Miami, Minneapolis, Montreal, New York,
Philadelphia, Phoenix, San Diego, San Francisco/San Jose, Seattle, Toronto,
Vancouver and Washington, DC. Captivate recently announced new lobby displays
and a multi-media platform for its elevator displays. These next generation
products provide a scalable, complete solution for both office towers and
suburban office buildings, as well as for advertisers seeking to reach a
target audience.
    
    About Captivate Network
    
    Captivate Network (http://www.captivate.com), is the North American news
and entertainment network that delivers quality programming and advertising to
a highly desirable and targeted audience during the workday, when they are
making business and personal buying decisions. Captivate is one of the most
effective advertising vehicles available, earning a high 48% average total ad
recall, according to Millward Brown studies(*). Captivate's network is seen in a
distraction-free viewing environment, on wireless flat-panel television
screens in the elevators of premier office towers across North America.
Currently, Captivate is seen on over 8,400 screens, delivering more than 55.6
million impressions per month. Established in 1997 and headquartered in
Massachusetts with offices throughout North America, Captivate Network is a
Gannett company.
    
    (*)unaided plus visually aided

    




For further information:

For further information: Jennifer Johnson of Captivate Network,
+1-978-845-5018, jjohnson@captivate.com; or Denise Welch of Dotted Line
Communications, +1-781-849-2022, denise@dottedlinecomm.com, for Captivate
Network Web Site: http://www.captivate.com

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