Captivate Network Turns Popular 'Word of the Day' Feature Into a Book Written by In-House Editors and Viewers



    
    Kensington publishing house compiles the best of the daily vocabulary
    booster in 'The Word Lover's Delight'



    
    CHELMSFORD, Mass., Aug. 4 /CNW/ -- Captivate Network and Citadel Press,
an imprint of Kensington Publishing, have teamed up to turn Captivate's
popular "Word of The Day" feature into its own book. "The Word Lover's
Delight: Awesome Adjectives, Nifty Nouns, and Vibrant Verbs to Make Your
Vocabulary Sizzle" is a compilation of the words and definitions that appear
daily on Captivate's digital screen network and interactive Web site,
www.captivate.ca.

    "Word of The Day," a selection of unusual words and their definitions,
appears on Captivate's 8,900 digital screens in lobbies and elevators
throughout North America, and on its interactive Web site. Kensington
Publishing Senior Editor Gary Goldstein thought of compiling a selection of
these words into a book while reading the Captivate Network screens in his
office building's elevators. "The Word Lover's Delight" is meant to appeal to
people with an interest in language, or who like quirky information and random
facts, or who are looking for a gift for someone with those tastes.

    "You'll pardon the expression, but I was captivated by the 'Word of the
Day' feature, and I noticed that people in the elevators loved it as much as I
did," Goldstein said. "All of the conversations in the elevator would cease
when the Word of the Day feature flashed on the screen."

    "The Word Lover's Delight," available at most major retailers and at a
special price at captivate.ca in association with Amazon, is the first book
Kensington has done with a media outlet. The company publishes fiction and
non-fiction, the latter ranging from self-help, diet, sports, reference and
inspirational books. "Word of The Day" is part of Captivate Network's broad
range of news and entertainment content, which features everything from
Reuters international news coverage to blogs on books and cooking.

    National brand advertisers use Captivate Network to reach millions of
"spend ready" consumers, who are defined as employed, educated professionals
earning more than $75,000 per year. A typical 50-story office tower hosts
about 5,000 spend-ready consumers who take an average of six elevator rides
and several walks through lobby areas per day. That gives viewers several
opportunities per day to see spots on Captivate screens. Captivate Network
also has an interactive Web site, captivate.ca, where viewers can follow up on
content they see on a screen by participating in a promotion or printing a
coupon, for example. Captivate Network's news and information content is also
adapted to the digital screen format by the company's editorial staff to
capture viewers' attention more readily than the simple RSS feeds other
networks rely on.

    "The recognition of our 'Word of The Day' feature speaks directly to our
diversified programming approach and our use of a live editorial staff to
create compelling features that appeal to our viewers and our advertisers,"
said Captivate Network President and Founder Mike DiFranza. "I am also excited
that our viewers are contributing to the programming we are producing. That is
true engagement."

    Captivate Network recently ran a promotion offering a copy of "The Word
Lover's Delight" to the first 65 people to submit their favorite challenging
or quirky word. The books were gone in just three days, and some of the
winners' words will appear on screen with a credit to their word idea.
    

    About Captivate Network
    
    Captivate Network is the leading media solutions company in the
out-of-home video advertising market. Through multiple touch points - on
screen, on line and on site - Captivate enables advertisers to engage a highly
desirable and targeted audience of millions of employed, "spend-ready"
consumers at a time and place when they are most inclined to make business and
personal buying decisions. Captivate was founded in 1997 and acquired by
Gannett in 2004. The company is headquartered in Massachusetts, with offices
throughout North America. For more information visit www.captivate.ca.
    



    




For further information:

For further information: Jill Searl of Beaupre for Captivate Network,
+1-603-559-5824, jsearl@beaupre.com Web Site: http://www.captivate.ca

Organization Profile

Captivate Network

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890