Captivate Network Introduces Expanded Programming Focus



    
    No RSS Feeds, Live and Experienced Editorial Team, New Products and
Content
    Partners Create Best in Class Programming

    
    TORONTO, July 21 /CNW/ -- Captivate Network, the North American digital
out-of-home news and entertainment network, today announced a number of new
content partners and several product offerings designed to continue to engage
its audience of affluent consumers and office workers during the day.
Dedicated to delivering valuable information to an upscale business audience,
Captivate has strengthened its editorial offerings by partnering with Canadian
Economic Press News, QuoteMedia, Ecovert.ca and CP Images, bringing the total
number of North America content partners to over 100 across categories such as
news, health, entertainment, travel and business.  In addition, Captivate is
expanding its local capabilities via "Local Link" and has produced a number of
consumer-facing blogs with a witty twist.
    "Captivate has taken a radically different approach with live and
original programming, valuable local information and the creation of blogs
that bring our content to the viewer's desktop," said Mike DiFranza, president
and general manager, Captivate Network. "We firmly believe that we must earn
the viewer's attention with engaging content. We employ a live editorial team,
not RSS feeds, in order to hand-select and boil down information into
readable, digestible tidbits to feature on the network. RSS feeds can't do
that."
    Captivate's dedicated group of interactive editorial staff, all of whom
have strong journalism backgrounds, provide breaking news coverage and live
programming features to more than 23 cities throughout North America. This
"real time" information capability has proven to be of particular interest to
current viewers within the elevator setting, as proprietary company research
has shown that nearly 50 per cent of viewers cite Captivate as their primary
source of news during the day.
    In addition, Captivate has expanded and branded its "Local Link"
capability, which enables the company to deliver local messages, customized
event listings and news, like weather and ski reports, to the North American
cities the company reaches every day. Typical out-of-home networks provide
overwhelmingly national content, whereas 30 per cent of Captivate's stories
and features are customized to the local level. Examples of local news on
Captivate include:

    
    --  Prior to a weekend trip to Whistler, B.C., a viewer could see
        real-time weather updates specific to the greater Vancouver area
    --  Office tenants in Montreal would view customized French programming
        using popular local content providers
    --  Tenants in Toronto could be alerted to public transportation delays
    
    Finally, Captivate's editorial team has introduced a number of blogs
based on the topics most popular amongst viewers, extending Captivate's reach
to the desktop. The new blogs include:

    
    --  Movies and DVDs:
        In his often hilarious and always opinionated blog, People Tell Me I
        Look Like Han Solo, Captivate editor Justin Anderson reviews the good,
        the bad and the occasionally ugly new movies and DVDs at
        http://www.captivate.com/movie-reviews
    

    
    --  The Quaffer:
        Highlighting the best new wines from around the world in the price
        range of $10-$30, Captivate editor Michal Kapral reminds viewers that
        some of the finer things in life are within their reach at
        http://www.captivate.com/wine
    

    
    --  Le Sous-Bois:
        Captivate editor Catherine Leroux writes about Quebec's films and
        books in Le Sous-Bois (The Underbrush), a French-language blog for the
        Montreal market to help viewers take their mind off work for a quick
        detour into the world of fiction at
        http://www.captivate.ca/lesous-bois
    ABOUT CAPTIVATE NETWORK
    
    Captivate Network (http://www.captivate.ca), is the North American news
and entertainment network that delivers quality programming and advertising to
a highly desirable and targeted audience during the workday, when they are
making business and personal buying decisions. Captivate is one of the most
effective advertising vehicles available, earning a high 48 per cent average
total ad recall, according to Millward Brown studies(*). Captivate's network is
seen in a distraction-free viewing environment, on wireless flat-panel
television screens in the elevators of premier office towers across North
America. Currently, Captivate is seen on over 8,400 screens, delivering more
than 55.6 million impressions per month. Established in 1997 and headquartered
in Massachusetts with offices throughout North America, Captivate Network is a
Gannett company.
    
    (*)  Unaided plus visually aided

    




For further information:

For further information: Jennifer Johnson of Captivate Network,
+1-978-845-5018, jjohnson@captivate.com; or Jennifer Conway of Dotted Line
Communications, +1-978-463-0289, jennifer@dottedlinecomm.com, for Captivate
Networks Web Site: http://www.captivate.ca

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