Network Becomes National, Bilingual Advertising Platform
TORONTO, Feb. 25 /CNW/ -- Captivate Network, the digital at-work news and
entertainment network, today announced that it has expanded into the Montreal
market, developing the first national and bilingual network throughout the
country for viewers, programming partners and advertisers. Additionally,
Captivate extended its relationship with Brookfield Properties by launching in
First Canadian Place located in Toronto and adding to its building portfolio
in Calgary. With the expansion, Captivate partners can now leverage its live
bilingual news team to efficiently conduct national campaigns.
The expansion into Montreal extends the reach of Captivate, with over
410,000 working consumers in Canada viewing network content each workday. The
network has also added an additional French news editor to its team, who will
provide live, bilingual support for Montreal. In 2008, Captivate plans to
continue its aggressive growth in Canada, providing building owners and
viewers with a proven and desirable amenity while giving advertisers an
effective means to reach their target audience throughout the workday.
"Captivate has a proven track record in Canada of engaging business
professionals throughout the busy workday and effectively giving advertisers
another platform to reach the mobile professional," said Mike DiFranza,
president and general manager for Captivate Network. "As part of our expansion
efforts in Montreal, we will become a bilingual network, sourcing news stories
from outlets like Presse Canadienne, while also exploring relationships with
other Quebec-based media sources. It is important to us to continue to
provide interesting and valuable local content to our audience."
In Montreal, Captivate can currently be found in the office towers at
1250 Rene Levesque, 1100 Rene Levesque and 600 de Maisonneuve Blvd West,
providing screens for approximately 40 elevator cabs. The company will
continue to expand its reach in Montreal throughout 2008.
As part of the expansion outside of Montreal, Captivate screens can be
found in a number of Class A properties in Canada, including First Canadian
Place, BCE Place and Exchange Tower in Toronto and Bankers Hall in Calgary.
Building owners leverage Captivate's patented screen center technology to
efficiently communicate with building tenants.
Captivate's network reaches more than 8.9 million viewers each month via
screens in Toronto, Calgary, Vancouver and Montreal. Current Captivate
advertisers in Canada include: Franklin Templeton, WestJet, Ford, CIBC,
CanWest, Volvo, Expedia, Jeep, Infiniti, Wrigley's, Diageo, Fidelity, Johnson
& Johnson and American Express.
About Captivate Network
Captivate Network (http://www.captivate.ca), is the national news and
entertainment network that delivers quality programming and advertising to
over 410,000 engaged working consumers and business professionals throughout
the workday every workday, when they are making business and personal buying
decisions. Captivate is one of the most effective advertising vehicles
available, delivering a 47% average total ad recall, according to Millward
Brown studies(*). Captivate's network is seen in a distraction-free viewing
environment, on flat-panel television screens in the elevators of premier
office towers across North America. Currently, Captivate is seen on over 1,300
screens and delivers over 2 million impressions per week in Canada.
Headquartered in Massachusetts with offices throughout North America including
Toronto, Ontario, Captivate Network is a Gannett company.
(*)Unaided plus visually-aided
For further information:
For further information: Michele Green of Captivate Network,
+1-416-861-8319, ext. 274, firstname.lastname@example.org; or Jennifer Conway of
Dotted Line Communications, +1-978-463-0289, email@example.com, for
Captivate Network Web Site: http://www.captivate.ca