Capital One Grand Slam of Curling Announces Curling's First Million Dollar Contest



    One lucky curling fan will win the chance to hit the button for a million
    dollars, live on CBC Television

    TORONTO, March 19 /CNW/ - The Capital One Grand Slam of Curling series
announced today the creation of the Capital One Million Dollar Button, a
contest where one lucky fan will win the chance to throw a rock to the button
for $1 million (CDN), live on CBC Television, during the 2009 Masters of
Curling in January.
    The Capital One Million Dollar Button is the first curling-based contest
with a grand prize of $1 million available to be won.
    In order to win the Capital One Million Dollar Button's grand prize of a
one-time payment of $1 million, the contest's finalist must successfully
deliver a rock from the hack and place the stone within the button on a
regulation curling sheet. The contest's finalist will have just one
opportunity to execute the shot.
    "We're committed to continually developing and promoting the sport of
curling, and what better way to get the fans involved than to get them on the
ice," said Ian Cunningham, Chief Operating Officer, Capital One Canada. "We're
thrilled to provide this new level of excitement to the Capital One Grand Slam
of Curling series and we hope to see a million dollar throw in January."
    "We have all watched curling on TV and said to ourselves, 'I could make
that shot if only I had the chance.' This is a great way to engage curling
enthusiasts and new fans," added Scott Moore, Executive Director, CBC Sports.
"Having this contest during the Capital One Grand Slam of Curling series on
CBC promises to be fun and exciting, both for participants and viewers alike."
    During the men's 2008-09 Capital One Grand Slam of Curling series, lucky
fans at the Classic Canadian Open and The National will be randomly selected
to throw a stone. During each event, the fan who is closest to the button will
win the right to compete in the semi-finals of the Capital One Million Dollar
Button during the 2009 Masters of Curling. In addition, two fans will be
randomly selected through a national draw to compete for the $1 million prize.
    The four semi-finalists will subsequently compete in a playoff against
each other. The qualifier who throws the stone closest to the button will earn
the right to compete for $1 million in the finals of the Capital One Million
Dollar Button.
    A complete overview of the rules and regulations for the Capital One
Million Dollar Button will be announced at a later date.
    As the official television broadcaster of the Capital One Grand Slam of
Curling, CBC Sports will air coverage of the playoffs and finals of the first
three 2008-09 men's Capital One Grand Slam of Curling events. CBC Sports will
also broadcast the men's and women's finals of the 2009 Players' Championship,
the eighth and final leg of the Capital One Grand Slam of Curling series.
    Held annually since 2001-02, the Capital One Grand Slam of Curling is a
series of eight premier men's and women's events that boast Canada's deepest
and strongest curling fields. The men's 2008-09 Capital One Grand Slam of
Curling series will feature four events including the Classic Canadian Open,
The National, the Masters of Curling and the Players' Championship. The
official dates and locations for the four men's 2008-09 Capital One Grand Slam
of Curling series events will be announced in the coming months.

    About Capital One

    Located in Toronto, Ontario, Capital One has offered Canadian consumers a
range of competitive MasterCard(R) credit cards since 1996, when the company
first introduced the Platinum MasterCard(R) in Canada. Capital One Canada is a
division of Capital One Bank, a subsidiary of Capital One Financial
Corporation of McLean, Virginia (NYSE:   COF).

    About CBC

    CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. With 28 services offered on Radio, Television,
the Internet, satellite radio, digital audio, as well as through its record
and music distribution service and wireless WAP and SMS messaging services,
CBC/Radio-Canada is available how, where, and when Canadians want it.

    About Insight Sports Ltd.

    Insight Sports Ltd. is a leading North American sports media and
entertainment company which owns, creates, aggregates and distributes sports
and entertainment content across multiple platforms, including broadcast
television, events, on-line, mobile, in-arena and video on-demand. Among its
event assets, Insight Sports owns and operates the Capital One Grand Slam of
Curling (www.worldcurlingtour.com), a series of eight high-profile men's and
women's events that feature Canada's deepest and strongest curling fields.





For further information:

For further information: Chris Doyle, Vice President, Marketing and
Communications, Insight Sports, Phone: (416) 593-2106, Email:
cdoyle@insightsports.com; Pam Girardo, Capital One, Phone: (703) 720-2351,
Email: pam.girardo@capitalone.com; For CBC: Jennifer Neziol, Media Profile,
Phone: (416) 342-1818, Email: jneziol@mediaprofile.com

Organization Profile

INSIGHT SPORTS LTD.

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890