Entertainment news site records 34% increase in traffic, outpacing growth
TORONTO, Nov. 9 /CNW/ - Dose.ca, Canada's online entertainment
destination for youth-minded individuals, celebrates the one-year anniversary
of the website's "rebirth" with a loyal and steadily growing fan base and a
feature Channel on the new YouTube Canada website at youtube.ca/doseca. The
Channel includes a sampling of the latest entertainment news from Dose.ca and
hit video blogs "Detox" and "Celebrity Friends with Benefits". YouTube(TM) is
the leading online video community that allows people to discover, watch and
share originally created videos.
"Dose.ca is quickly becoming the preeminent source for entertainment news
and information in Canada and the industry has begun to take note of this,"
says Dave Stevens, General Manager, Dose.ca. "Our relationship with YouTube
allows us to boost brand awareness and extend our reach further than ever."
Part of the CanWest MediaWorks network of websites, Dose.ca secured a
respectable 34% increase in unique visitors in September over the same period
last year, capping off a successful year of industry-leading entertainment
news reporting and clever promotional campaigns. In comparison to the
industry, Dose.ca's growth outpaces the 22% average increase in unique
visitors year over year to other sites in the Entertainment-News category in
comScore Media Metrix.
Dose.ca continues to build momentum, reaching 305,000 monthly unique
visitors and recording 6 million page views in September 2007, according to
comScore Media Metrix. As the Canadian-owned leader in the entertainment news
category targeting 18-34 year olds, Dose.ca records 42% of its visitor base in
this coveted age demographic. Additionally, Dose.ca continues to strengthen
audience quality, with visitors spending 54% more time and garnering 38% more
page views on the site over the same period last year.
The definitive source for celebrity gossip, music news, movie reviews and
information on television shows, Dose.ca offers visitors a fully interactive
experience through video, blogs and the coolest contests. Each day, Dose.ca
brings Canadians the best in daily entertainment news, club and concert
listings, and exclusive interviews with some of the hottest stars around.
(*)Source: comScore Media Metrix Canada, All Locations, September
Dose.ca is an indirect, wholly-owned subsidiary of CanWest Global
Communications Corp. (TSX: CGS and CGS.A, www.canwestglobal.com), an
international media company. CanWest is Canada's largest publisher of English
language daily newspapers. The Company also owns, operates and/or holds
substantial interests in free-to-air and subscription-based television
networks, out-of-home advertising, web sites, and radio stations and networks
in Canada, Australia, New Zealand, Singapore, Turkey, the United States and
the United Kingdom.
For further information:
For further information: Tammy Bender, CanWest MediaWorks, (416)