OTTAWA, June 5 /CNW/ - In its inaugural entry into the local search
industry, CanWest MediaWorks Inc. will introduce print and online directories
in Ottawa later this summer, providing advertisers in the region with superior
reach into their local markets, complementing the broad spectrum of
demographics already covered by the CanWest network.
"Backed by the power of the CanWest network, we are ready and poised to
introduce our first local directory into the Ottawa market," said Gary
Campbell, President, Directories Division, CanWest MediaWorks. "Directories
play an important role locally and we're excited to begin to provide that
service, in print and online, as part of our broader and evolving strategy."
The Ottawa directory will offer consumers complete business listings,
glossy print maps, a complete and easy to reference government section,
community information section including schools, recreation, and parks
information, a restaurant guide for dining selection, and large ads full of
information to help fine-tune buying decisions. The initial online offering
will also include mapping, search and driving directions.
Focused on reaching local advertisers' needs, CanWest will integrate the
power of its local directories with the strength of its network of properties,
including online brands and classified sites as well as 11 daily newspapers,
including the Ottawa Citizen, and various local broadcast stations throughout
the country, to support advertising sales and promote the directories to
As part of its current advertising sales efforts in Ottawa, CanWest is
promoting advertising into one combined local directory to over
30,000 businesses through the Ottawa market, with a potential to reach over
In addition to advertising in the print directory, businesses can
advertise online in their local pages on the canada.com network, offering
advertisers potential cross-promotion alongside the CanWest network. Online
advertising can be purchased with specialized packages to meet individual
businesses' needs, offering advertisers the choice to include ad creative,
URLs, email addresses, additional descriptive text, and more.
About CanWest MediaWorks Inc.
CanWest MediaWorks Inc. is a wholly-owned subsidiary of CanWest Global
Communications Corp. (CanWest) (TSX: CGS and CGS.A, www.canwestglobal.com).
CanWest, an international media company, is Canada's largest media company. In
addition to owning the Global Television network, CanWest is Canada's largest
publisher of daily newspapers, and also owns, operates and/or holds
substantial interests in conventional television, out-of-home advertising,
specialty cable channels, Web sites and radio networks in Canada, New Zealand,
Australia, Singapore, Turkey, the United States and the United Kingdom.
For further information:
For further information: Betsy Chaly, CanWest MediaWorks, (416)