CanWest MediaWorks Inc. Sponsors 2007 National Advertising Awards



    Canada's Largest Media Company Supports Growth of Canada's Advertising
    Industry

    TORONTO, March 8 /CNW/ - The National Advertising Awards (NAA) and
CanWest MediaWorks Inc., Canada's largest media company, are pleased to
announce that CanWest has come onboard as the program's 2007 Lead Sponsor.
CanWest supports the objectives of the National Advertising Awards, which
centre on the need to nurture the advertising industry in Canada and to ensure
that Canadian advertising shines among the best on the international stage.
    "We are proud to support Canada's home-grown advertising talent through
the National Advertising Awards," said Catherine Bridgman, Senior Vice
President of Marketing Ventures, CanWest MediaWorks Inc. "As more and more
businesses adopt an integrated media approach, the development of an effective
media program and compelling creative is critical to the success of their
campaigns. We want to recognize successful Canadian advertising teams and
promote their talent across this country and around the world."
    The National Advertising Awards is an advertising competition and
festival that invites Canadian advertising professionals to submit original
ideas based on a creative brief for a brand, specific product or philanthropic
initiative across all media platforms. The winning teams will receive travel
and registration to attend the Cannes Advertising Festival in Cannes, France
in June 2007. Attendance at Cannes will give leading Canadian creative and
media planning teams the opportunity to exchange ideas, learn from their peers
from around the world and inform global businesses about the high level of
creative talent that exists in Canada.
    "The National Advertising Awards program promotes the relevance of
strong, strategically sound creative to advertisers," said David Rosenberg,
Senior Vice President and Creative Director, Bensimon Byrne, and member of the
NAA Board. "By aligning with the NAA program, CanWest MediaWorks is
recognizing the need for outstanding creative across all media."
    The winners of the National Advertising Awards will be announced on
May 2, 2007 at a gala event during the National Advertising Awards Festival in
Toronto. This two-day event features media, interactive and creative
conferences led by top Canadian talent. All entries in the awards competition
will be exhibited, as well as the world's best print work from the London
International Ad Show.
    "Participating in the National Advertising Awards offers enormous
benefits to experienced and up-and-coming advertising professionals," said
Michele Beaulieu, Senior Vice President, Communications Planning Director,
Starcom MediaVest Group, and member of the NAA Board. "While the prize of a
trip to Cannes is a huge motivator, developing the submission forces
participants to push the boundaries on how best to connect with the consumer."
    More information on the National Advertising Awards is available at
www.nationaladvertisingawards.ca or www.canadacannes.ca.

    About the National Advertising Awards
    -------------------------------------

    New Ideas for Real Brands

    The National Advertising Awards are an advertising competition (complete
with a festival in early May) that invites Canadian ad professionals to submit
original ideas based on a creative brief for a brand, a specific product or
philanthropic initiative. The winning teams receive a registration and flight
to the Cannes Advertising Festival in June to learn from it and apply that
learning back home.

    About the National Advertising Awards Festival
    ----------------------------------------------

    Interchange for Great Creative Thinking

    The winners of the National Advertising Awards are announced in May at
the National Advertising Awards Festival - a two-day Toronto-based event. It
features media, interactive and creative conferences led by top Canadian
talent. All of the work entered in the awards competition is on exhibit, as
well as the world's best print work from both Cannes and the London
International Ad show. The event also features an evening gala at which the
winners are revealed.

    About CanWest MediaWorks Inc.
    -----------------------------

    CanWest MediaWorks Inc. (www.canwestmediaworks.com) is a wholly-owned
subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE:   CWG;
TSX: CGS and CGS.A, www.canwestglobal.com). CanWest, an international media
company, is Canada's largest media company. In addition to owning the Global
Television network, CanWest is Canada's largest publisher of daily newspapers,
and also owns, operates and/or holds substantial interests in conventional
television, out-of-home advertising, specialty cable channels, Web sites and
radio networks in Canada, New Zealand, Australia, Singapore, Indonesia,
Malaysia, Turkey, the United States and the United Kingdom.





For further information:

For further information: Zoe Gavsie, Adcam Marketing Ltd., (416)
203-0753, ext. 224, zoe@adcam.ca; Betsy Chaly, Director, Corporate
Communications, CanWest MediaWorks Inc., (416) 442-3807, bchaly@canwest.com

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