Canwest Connects With One-Two Punch - Knight Rider Takes Pole Position as No. 1 Show in Time Period



    
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    TORONTO, Sept. 25 /CNW/ - Last night's series premiere of KNIGHT RIDER on
E! Everything Entertainment and Global's broadcast of BONES secured 1st and
2nd billing among Canadian viewers. In a highly competitive 8pm hour, KNIGHT
RIDER was the most-watched show nationally among adults 18-49 - beating out
Dancing With The Stars by an incredible 28%.
    Almost one million viewers (national 2+) eagerly tuned-in to see the
return of the coolest car ever to the small screen. KITT's debut on E!
Everything Entertainment made history with one of the network's biggest
audiences ever.

    
    (8-9 PM in Toronto/Vancouver and 9-10 PM in Calgary)

    -------------------------------------------------------------------------
    Sept. 24 (A18-49)                              National          Toronto
    -------------------------------------------------------------------------
    KNIGHT RIDER                 E!                 591,000          142,000
    -------------------------------------------------------------------------
    Bones                        Global             550,000          153,000
    -------------------------------------------------------------------------
    Dancing with the Stars       CTV                461,000           98,000
    -------------------------------------------------------------------------
    America's Next Top Model     A                  327,000           94,000
    -------------------------------------------------------------------------
    Little Mosque                CBC                102,000           24,000
    -------------------------------------------------------------------------
    

    The Knight Rider premiere marked the culmination of an integrated
promotional and marketing effort bringing together print, radio, outdoor,
viral, contesting and the first-ever streaming of a premiere prior to the
television debut. In addition, the contest initiated by a "KITTnapping",
triggered a viral, news campaign notching up more than half a million web
hits. One lucky viewer walked away with a brand new Mustang GT Coupe courtesy
of E!'s "KITTnapping" contest and still more fans will received limited
edition Mio Knight Rider GPS units.

    
    TUNE IN NEXT WEEK AS MIKE MUST INFILTRATE A RACING GANG WITH THE HELP OF
    ------------------------------------------------------------------------
    AN OLD ARMY BUDDY:
    ------------------

    KNIGHT RIDER Episode No. 2 Synopsis: 'Journey to the End of the Knight'
    Wednesday, October 1 - 8:00pm ET/PT

    Mike reunites with a former Army buddy (guest star Johnny Messner, "The
O.C.") to bring down a drag racing gang that is smuggling weapons overseas.
Sarah joins Mike and KITT on this dangerous undercover mission, much to her
father's dismay.

    BONES Episode No. 5 Synopsis: 'The Crank In The Shaft'
    Wednesday, October 1 - 8:00pm ET/PT
    

    When the mangled corpse of an office manager is found in an elevator
shaft, Brennan and Booth probe the complexities of the company's politics to
find out if any of the numerous grudges borne by her former coworkers shed
light on her tragic death. Meanwhile, Hodgins and Angela have a long-delayed
discussion about their breakup.

    Visit eonline.com for all your entertainment news and information with
the latest breaking news in Hollywood.

    (All data BBM Nielsen Media Research, based on Adults 18-49 unless
otherwise indicated.)





For further information:

For further information: Media Contacts: Caroline Lennox, (416)
934-7843, clennox@globaltv.com; Nicole Starker, (403) 235-7743,
nstarker@eentertainment.ca

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