Canwest Broadcasting Announces New Sales Leadership Team



    TORONTO, Jan. 29 /CNW/ - Errol Da-Ré, Executive Vice President, Sales,
announced last week his direct reports for the newly integrated Canwest
Broadcast Sales. This announcement follows the CRTC's recent approval of
Canwest's acquisition of the broadcasting assets of Alliance Atlantis.

    "These individuals possess the experience, skill and passion required to
help guide us through the next exciting chapter of the company," said Mr.
Da-Ré. "I look forward to working with this talented group as we leverage our
industry-leading channels and web sites to take Canwest Broadcasting to new
heights in innovative sales and servicing."

    
    The following members of the Sales Leadership Team will be reporting
directly to Mr. Da-Ré:

    -   Catherine Bridgman, SVP, Marketing Ventures will continue to create
    unique selling propositions, utilizing the full scope of conventional,
    specialty and digital assets now under the Canwest Broadcasting umbrella.
    Her expertise and passion in this specialized discipline will be an asset
    in the creation of compelling multi-platform custom campaigns for
    national advertisers in Canada and the United States.

    -   Kathy Gardner, SVP, Integrated Media Research and Corporate
    Promotions will continue to be responsible for all research surrounding
    Canwest's television and online assets, ensuring that her team delivers
    insightful key learnings focused on the needs of the company's clients
    and consumers. A well-respected and active member of the advertising
    community, and whose career spans both advertising agencies and media
    sales, Kathy also manages Canwest's publishing research and media
    strategy teams.

    -   Jennifer Holgate, VP, Digital Sales will manage both sales strategy
    and process for Digital, including distribution, marketing and content
    integration and implementation for Canwest Interactive Sales. With over
    twenty years of retail, national advertising and marketing experience,
    Jennifer has a well-regarded understanding of digital branding and an
    extensive knowledge of both traditional and new media.

    -   Brad Kubota, SVP, Revenue and Inventory Management will focus on
    identifying, developing and driving revenue generating strategies for
    Global, E! and the 21 specialty channels across Canwest Broadcasting.
    Leading Revenue Management (RM) and Inventory Management (IM), Brad will
    also oversee the former Alliance Atlantis Traffic department, working
    closely with all of the Canwest divisions to manage, lead and implement
    these sales strategies. He will harmonize the roles of RM and IM with the
    objectives of the sales team and help deliver creative and innovative
    products and solutions for our clients.

    -   Lori Legault, VP, National Sales will maintain her important role as
    Vice President, National Sales, overseeing approximately 50% of the
    National ad sales teams in the integrated Canwest Broadcasting. Lori
    joined Canwest in 2000, and was instrumental in helping to combine two
    sizeable sales and marketing offices into one of the largest in the
    industry. Her intelligence, expertise and passion for the business will
    be essential to the team's success.

    -   Greg McLelland, VP, National Sales will oversee approximately 50% of
    the National ad sales teams in the integrated Canwest Broadcasting. Greg
    has over 17 years experience in sales and marketing. In his previous role
    as Vice President, Synergy Integrated Group at Alliance Atlantis
    Communications, Greg managed integrated sales initiatives for new and
    existing clients. Here, he led a wide spectrum of campaigns, including
    on-air, online, host integration, product placement, network integration,
    contests and sponsorships.

    -   TBA: VP, Local and Regional Sales
    

    About Canwest Broadcasting:

    Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and twenty-one of the country's most popular
specialty channels, including HGTV, Mystery TV, National Geographic Channel,
Showcase, Slice(TM) and TVtropolis. Canwest Broadcasting is a division of
Canwest Media Inc.

    About Canwest Media Inc.

    Canwest Media Inc is a subsidiary of Canwest Global Communications Corp.
(www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest
is Canada's largest publisher of paid English language daily newspapers and
owns, operates and/or holds substantial interests in conventional television,
out-of-home advertising, specialty cable channels, web sites and radio
stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the
United Kingdom and the United States.





For further information:

For further information: on Canwest Broadcasting, please contact:
Deborah Lewis, Vice President, Communications, Canwest Broadcasting, (416)
446-5542, delewis@canwest.com

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