TORONTO, Jan. 31 /CNW/ - Following Canwest's recent acquisition of the
Alliance Atlantis broadcasting assets, Walter Levitt, Chief Marketing Officer,
Canwest Broadcasting has announced the senior team that will lead the newly
integrated Marketing organization.
"Our new leadership team brings together the country's most talented and
experienced broadcast marketing executives," said Mr. Levitt. "Canwest has an
unbeatable portfolio of television brands, and we are excited about the growth
opportunities that lie ahead."
The following members of the Marketing Leadership Team will be reporting
directly to Mr. Levitt:
- Chris Fuoco, Vice President, Distribution and Account Marketing will
lead Canwest Broadcasting's content distribution strategy, working with
licensed Canadian distributors including cable, satellite and telephone
companies. Mr. Fuoco is a well-respected broadcast executive who has led
Alliance Atlantis' innovative and industry-leading distribution team over the
last several years. Prior to his current role, Mr. Fuoco spent several years
in senior marketing roles at Bell ExpressVu and Procter & Gamble.
- Deborah Lewis, Vice President, Communications will be responsible for
Canwest Broadcasting's external and internal communications efforts. Before
joining Canwest in 2007, Ms. Lewis spent over 15 years developing
communications programs for national and international corporations including
notable brands such as Inside Entertainment, FQ and SIR Magazines, Wire Image,
Diesel and Hugo Boss.
- David O'Brien, Vice President, Creative Agency will head the new
centralized Creative Agency in Toronto, leading creative development for
Global entertainment, Global News, all specialty channels and client
requirements. Mr. O'Brien has a proven track record launching and growing
successful TV brands at both Alliance Atlantis and CTV, leading teams to
create effective, award-winning advertising campaigns.
- Brad Parry, Vice President, Marketing, E! is responsible for the
marketing and publicity strategy and all creative for E! in Canada. Mr. Parry
joined Canwest in 2005 and was responsible for the successful launch of the E!
brand in Canada this past fall. Prior to Canwest, he had over 12 years
experience working with the country's largest advertising agencies managing
several blue chip brands. Mr. Parry and his team will remain based in Calgary.
- Jamie Schouela, Vice President, Marketing Strategy, Global will lead
the marketing and publicity strategy for Global entertainment and Global News.
Mr. Schouela has spearheaded Global's marketing efforts since 2005 and has led
numerous successful campaigns. Prior to joining Canwest, Mr. Schouela was
responsible for the marketing of several of the country's biggest specialty
brands including Showcase.
- Muriel Solomon, Vice President, Marketing Strategy, Specialty will now
oversee the marketing and publicity strategy for all of Canwest's specialty
channels. Ms. Solomon's promotion is a reflection of the leadership role she
has played in the growth of many Alliance Atlantis networks over the last
several years including HGTV and Food Network. An experienced and
well-respected marketer, Ms. Solomon also brings several years of packaged
goods marketing experience to her role.
About Canwest Broadcasting:
Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and twenty-one of the country's most popular
specialty channels, including HGTV, Mystery TV, National Geographic Channel,
Showcase, Slice(TM) and TVtropolis. Canwest Broadcasting is a division of
Canwest Media Inc.
About Canwest Media Inc.
Canwest Media Inc is a subsidiary of Canwest Global Communications Corp.
(www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest
is Canada's largest publisher of paid English language daily newspapers and
owns, operates and/or holds substantial interests in conventional television,
out-of-home advertising, specialty cable channels, web sites and radio
stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the
United Kingdom and the United States.
For further information:
For further information: on Canwest Broadcasting, please contact:
Deborah Lewis, Vice President, Communications, Canwest Broadcasting, (416)