Canwest Announces Landmark On Demand Deal With Rogers



    
               MORE THAN 60 HOURS OF GLOBAL AND E! PROGRAMMING
             AVAILABLE TO CANADIAN VIEWERS - ANYTIME - ON DEMAND

         HIT SHOWS INCLUDE HOUSE, FAMILY GUY, HEROES, 24, THE OFFICE,
                               AND KNIGHT RIDER
    

    TORONTO, Oct. 9 /CNW/ - For the first time in Canada, television viewers
will have free access to the biggest slate of their favourite first-run Global
and E! network shows On Demand from Rogers.
    A landmark agreement between Canwest and Rogers will make more than
60 hours of network programming available at any time through Rogers On Demand
(Channel 100) with shows becoming available from October 15, 2008. Viewers
will have access to Canada's No. 1 show, HOUSE as well as primetime favourites
HEROES, THE OFFICE, 24, THE GUARD, BONES, PRISON BREAK, FAMILY GUY and E! TRUE
HOLLYWOOD STORY. The line up will also include some of the hottest new shows
like KNIGHT RIDER and MY OWN WORST ENEMY.
    Daytime hits THE YOUNG AND THE RESTLESS and DAYS OF OUR LIVES will also
be made available to loyal fans across the country.
    "As with everything we do, it's all about our audience," said Barbara
Williams, EVP Content, Canwest Broadcasting. "Now, Global and E! viewers don't
have to miss a minute of their favourite shows. This partnership with Rogers
is yet another example of Canwest continuing to provide our audiences with the
most innovative program delivery in addition to the traditional schedule."
    "This is the holy grail of On Demand," commented David Purdy, Vice
President, General Manager of Television, Rogers Cable Communications. "Our
customers have long been telling us that primetime On Demand is what they
want, and this deal with Canwest allows us to give them the very best of the
genre."
    Today's announcement represents another step in Canwest's strategy to
provide content to Canadians when they want it and on the platform that they
want. Already, three Canwest specialty channels - HGTV, FOOD NETWORK and
NATIONAL GEOGRAPHIC CHANNEL - are available On Demand from Rogers.
    Under the agreement, Global and E! programming will be available for
viewing after their original airdate at no extra charge to Rogers Digital
Cable customers. This marks the first time a full slate of primetime network
shows will be available On Demand in Canada.

    About Canwest Broadcasting:

    Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and eighteen of the country's most popular specialty
channels, including HGTV, Mystery TV, National Geographic Channel, Showcase,
Slice(TM) and TVtropolis. Canwest Broadcasting is a division of Canwest Media
Inc.

    About Canwest Media Inc.

    Canwest Media Inc is a subsidiary of Canwest Global Communications Corp.
(www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest
is Canada's largest publisher of paid English language daily newspapers and
owns, operates and/or holds substantial interests in conventional television,
out-of-home advertising, specialty cable channels, web sites and radio
stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, and
the United States.





For further information:

For further information: For media inquiries, please contact: Deborah
Lewis, Vice President Communications, Canwest Broadcasting, (416) 934-8748,
delewis@canwest.com

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