CANNONBAAAAAAAAAAAAAAALLL! Doug Bergmann of Edmonton, Alberta Named 2008 Trident Splash National Cannonball Champion



    TORONTO, Aug. 13 /CNW/ - Doug Bergmann from Edmonton, Alberta is the best
Canuck who can Tuck! Doug is Canada's newest sporting champ, beating out 9
competitors including 2007 Champion Brian Utley, to win the coveted title of
2008 National Cannonball Champion at The 4th Annual Trident Splash(*) National
Cannonball Championship held this morning at Toronto's Ashbridge's Bay, Donald
D. Summerville Pool.
    "I feel like I won the lottery!" says Doug Bergmann, a 29 year old Rehab
Practitioner. "The months of training and hard work really paid off and I
couldn't have done it without my amazing coaching team and costume designer.
I'm looking forward to returning next year to defend my title and win
back-to-back Championships!"
    Doug wins $2000 cash and the bragging rights to being named Canada's
newest Cannonball champ! Each of the 10 finalists performed three cannonballs
off a 5 metre platform for an enthusiastic live audience and panel of judges.
In full costume, the competitors brought personal style, flair, spins,
summersaults, splats, and of course, splash!
    "The Trident Splash National Cannonball Championship is what summer, and
Trident Splash gum, is all about. With such a fierce group of competitors
looking to win the title, this year's cannonballers showed that they all had
the cannonballs to compete and we congratulate Cannonball Doug for making the
biggest splash," says Mackenzie Davison, Director, Trident, Cadbury North
America. "Just like cannonballing, Trident Splash is all about having fun and
making a big splash and what better way to introduce our newest gum flavour,
Trident Splash Orange Swirl."
    Doug takes the title away from Brian Utley, the former champ and two time
world cannonball champion. Brian Utley was runner up with Gary Heald, a close
third.
    "Congratulations to Doug and my fellow Albertan," says Brian Utley of
Calgary, Alberta. "I was hoping to retire this year but I want to end my
'ballin career on a high note. I will probably return next year with my
old-school cannonball style to reclaim the title!"
    Celebrating its fourth year, the Trident Splash National Cannonball
Championship held regional finals in Vancouver, Calgary, Toronto and Montreal
looking for thrill seekers who have the cannonballs to compete. Cannonballers
also entered the competition at www.cannonballchampionship.ca.

    
    About Trident Splash
    --------------------
    

    Launched in 2005 as the first hard shelled gum with a liquid centre,
Trident Splash quickly became a favourite among Canadians. Available in six
flavours including Citrus Blackberry, Spearmint Watermelon, Apple Raspberry,
Strawberry Kiwi, Vanilla Mint and now NEW Orange Swirl - the only orange fruit
pellet in the market, made with the indulgent combination of sweet Mandarin
oranges and creamy vanilla ice cream.

    
    About Cadbury North America
    ---------------------------
    

    Headquartered in Parsippany, New Jersey, Cadbury North America is the
Canadian and U.S. combined business unit of Cadbury plc - the world's top
confectionery company (and the only confectionery company with market leading
positions around the world in chewing gum, candy and chocolate categories).
    In Canada, Cadbury is the country's largest confectionery company and the
brand portfolio includes some of Canada's best-loved chocolate, candy, cough
and gum brands such as Caramilk(*), Dairy Milk(*), Mr. Big(xx), Dentyne(*),
Trident(*), Stride(*), Bubblicious(*), Halls(*), and Maynards candy. In Canada, some
Cadbury "firsts" include the first 100 calorie chocolate bar (Cadbury Thins),
the first sugar-free breath freshening gum (Dentyne) and the first liquid
centre pellet gum with dual flavor combinations (Trident Splash). Our people
create brands people love with passion, dedication and drive. For more
information visit www.cadbury.com.

    Note: B-roll will be available at
http://cnw.pathfireondemand.com/viewpackage.action?packageid=80

    
    (*)    Trademark, used under license.
    (xx)   Trademark.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    




For further information:

For further information: or to arrange an interview with a spokesperson
or finalist, please contact: Sara Beckford and Adam Sanders, Strategic
Objectives, Tel: (416) 366-7735, Cell: (647) 267-4872, Email:
sbeckford@strategicobjectives.com; Michelle Lefler, Cadbury, Tel: (416)
590-5686, Email: michelle.lefler@cs-americas.com

Organization Profile

TRIDENT SPLASH

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CADBURY NORTH AMERICA

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