Canadians want mobile choice; Nokia leads the way



    Top-ranked supply chain, most handset options meet market needs

    TORONTO, June 25 /CNW/ - With at least one new mobile phone launched each
month, Nokia Canada is helping to keep Canadians connected with their friends
and family. Working in close association with all Canadian carriers, retailers
and majority of Mobile Virtual Network Operators (MVNOs), Nokia has launched
at least one new handset in the Canadian marketplace every month for the last
18 months. This includes the latest launch of the new Nokia 1600 handset at
7-Eleven in June.
    A big factor in Nokia's success is its highly effective supply chain,
ranked the best in the industry by AMR Research. Customers of Nokia Canada
benefit from the company's North American production facilities. With Nokia's
sales force and manufacturing sites in close proximity to each other, the
company is able to better understand and more quickly respond to changing
customer needs.
    "When it comes to mobile phone manufacturers, Nokia clearly leads the
pack in supply chain management," said Reza Rahman, Director of Sales
Operations for Nokia Canada. "Our supply chain management, sales operations
planning, and collaborative product development and launch, allowed us to
manufacture and sell 14 new phone models and 34 variants in the past 12
months. Globally, last year we manufactured and sold 11 to 12 mobile phone
units per second, 365 days a year."
    Among the 40 Nokia handsets available in Canada through various carriers
and retail partners, Nokia has launched several firsts, including the Nokia
5300 XpressMusic handset - the first mobile phone that is fully compatible
with the Rogers MusicStore - and the Nokia 6103 - Nokia's first phone to bring
wireless Bluetooth connectivity to a mass market price tier.

    Nokia handsets currently available in Canada include:
    
    -  Nokia 6300: Available through Fido, one of the thinnest mobile phones
       on the market, the Nokia 6300 is a modern and sophisticated mobile
       phone.
    -  Nokia 1600: One of Nokia's most popular handsets globally, the Nokia
       1600 is available through 7-Eleven SpeakOut Wireless Services.
    -  Nokia 6085: Emphasizes ease-of-use, up to date technology and classic
       style to create a straightforward and feature packed fold-design
       handset available through Rogers Wireless.
    -  Nokia 6126: Available through Fido, with a one-touch to open mechanism
       and a soft-touch cover, the Nokia 6126 has excellent features, yet is
       affordable to customers.
    -  Nokia E62: With voice, data and enhanced Web browsing capabilities,
       the Nokia E62 was designed for the business-user in mind. The handset
       is available through Fido and Rogers Wireless.
    

    For information on Nokia handsets and mobile enhancements available in
Canada, please visit www.nokia.ca

    About Nokia Products Limited

    Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. Nokia makes a
wide range of mobile devices and provides people with experiences in music,
navigation, video, television, imaging, games and business mobility through
these devices. Nokia also provides equipment, solutions and services for
communications networks. Established in 1979, Nokia Products Limited, the
Canadian subsidiary of Nokia, has been bringing the best in mobile phones and
enhancements to Canada to satisfy the diverse needs of Canadian consumers.
Nokia has a strong national presence in Canada, with a global Multimedia R&D
facility in Vancouver, global Enterprise Solutions business in Kanata, and the
national Head Office responsible for sales and marketing of mobile phones in
Ajax. Since January 2006, Nokia has launched at least one new handset in the
Canadian marketplace each month and there are currently over 40 Nokia handsets
available to Canadian consumers.




For further information:

For further information: Media Contact: Nicole Tuschak, Ketchum Public
Relations, (416) 642-5246, nicole.tuschak@ketchum.com

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Nokia Canada

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