Canadians Turn to Newspapers in Times of Crisis



    TORONTO, Jan. 19 /CNW Telbec/ - A new Ipsos-Reid poll finds a significant
portion of Canadians rely on newspapers for trustworthy information during
good times and bad.
    Forty percent of those surveyed said they relied more on newspapers
during the recent political crisis in Ottawa, while almost a third (30 per
cent) said they turned more often to newspapers for analysis of the recent
economic downturn.
    Only 15 per cent of respondents said they don't read newspapers (print or
online) at all.
    The findings are based on over 1,000 online interviews conducted in early
December for the Canadian Newspaper Association.
    "Clearly, newspapers remain the trusted medium of communication during
periods of change, such as we are experiencing today," said John Hinds,
president and CEO of the Canadian Newspaper Association.
    The survey also asked Canadians how they respond to advertising during
economic crises. Over a quarter of respondents (26 per cent) said they find
themselves looking at newspapers and inserts for "discounts, bargains and
sales" more often during hard economic times.
    Ipsos-Reid also found that almost a third of Canadians (27 per cent) -
including a plurality of better-educated and wealthier respondents - are more
likely to read newspapers when making decisions about personal finances.
    To see the poll results, visit
http://www.cna-acj.ca/en/news/cna-news/newspaper-advertising-works-good-and-ba
d-times




For further information:

For further information: John Hinds, (416) 923-3567, ext. 244,
jhinds@ccna.ca

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Canadian Newspaper Association

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