Big Screen HD Sets, Digital Cameras and Laptops are Top Items of Desire
TORONTO, Oct. 2 /CNW/ - Canadians' love affair for all things digital is
in full bloom - over 80% identified a digital lifestyle product as an item on
their wish list leading up to the Christmas season according to a national
survey by Solutions Research Group.
Following a robust back-to-school period, Canadian consumers are
optimistic and confident, suggesting a very strong Christmas period - 80% say
they have about the same or more money to spend for leisure or lifestyle
purchases up 7-points from 73% saying the same thing last year.
Among the findings of the research:
- The top three wish list items overall were: (No. 1) flat screen high
definition TV set - on the wish list of 30%, followed by (No. 2) a
new digital camera (21%) and (No. 3) a new laptop (20%).
- Rounding out the top 10: (No. 4) a new cell phone, (No. 5) a new
desktop PC, (No. 6) digital video camera, (No. 7) Nintendo Wii,
(No. 8) Apple iPhone, (No. 9) a Blu-ray or HD DVD unit and (No. 10)
a GPS Navigation unit for the car.
- Apple's iPhone is not available in Canada and yet it was the No. 7
ranked 'wish list' item among teens and young adults and was ranked
No. 8 among women.
- While HD sets were at the top of the list for adults, it was ranked
No. 5 among teens 12-19. A laptop is the most popular object of
desire for teens in the No. 1 position (32%), followed by a new
cell phone (29%), a new digital camera (22%) and Nintendo Wii (18%).
- Digital cameras are popular across all age groups - ranked No. 2 or
No. 3 for teens, young adults 20-29, 30-49 and 50+ age groups.
- GPS navigation for cars is mainstreaming - it was in the top 10 for
both men and women.
Based on the popularity of HD sets and declining prices, SRG expects that
one-in-three (36%) of Canadian households will own one by early spring 2008,
up from only 24% today. Interestingly, most of those HD sets will not deliver
true HD to their owners, as only one-in-ten potential HDTV buyers also intend
to get a HD box from their cable or satellite company.
The data in this release comes from the Q3 2007 edition Fast Forward(TM),
Solutions Research Group's quarterly consumer trend research program. The
results cited are based on a survey of 1,000 online Canadians aged 12 and
older in August 2007. To maintain an unbiased perspective, Solutions Research
Group funds its own syndicated research.
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