Canadians Stretch Coast to Coast for Power of Movement 2011

"Anyone can do yoga" to raise money for cutting edge arthritis research

TORONTO, Feb. 1 /CNW/ - On Sunday February 27, 2011 thousands of Canadians will be bending and stretching in Power of Movement 2011, Canada's largest yoga challenge in support of arthritis and autoimmune research. Since its inception in 2005, Power of Movement has raised over $700,000 for critical arthritis research and engaged thousands of Canadians in a celebration of movement.

"Our goal for Power of Movement 2011 is to top the one million dollar mark for research into these diseases which affect more than 4.2 million Canadians," says David Prowten, Executive Director of the Arthritis & Autoimmunity Research Centre Foundation, the organization behind Power of Movement. "Power of Movement gives people across the country a fun and accessible way to support life-changing research for arthritis and autoimmune diseases like lupus, vasculitis and juvenile arthritis."

Throughout the day, large-scale yoga "mega-sessions" will take place in 12 cities across Canada including Vancouver, Edmonton, Calgary, Saskatoon, Regina, Winnipeg, Kitchener-Waterloo, Toronto, Aurora, Ottawa, Montreal, and Halifax. Canadians can register to participate in a yoga mega-session and start collecting pledges through a personalized fundraising page at www.powerofmovement.ca.

"I'm very excited to be leading the Power of Movement mega-session in Vancouver for the third time," says Kim Scarrow, studio owner and teacher at Moksha Yoga Vancouver. "I've lived with arthritis for almost 10 years now and I've discovered that both drug therapies and physical movements, like yoga, help me manage my chronic pain."

Canadians who want to attend a mega-session but don't live in a designated region can still participate through the Virtual Challenge which is assisted through the online yoga service of My Yoga Online and everyone who registers receives a free 30-day membership to this online yoga community.

From its humble beginnings as a small grassroots initiative in a Toronto community centre almost five years ago, Power of Movement has grown to challenge Canadians in every corner of the country to take action for meaningful change in arthritis and autoimmune disease research. Money raised will benefit arthritis and autoimmune disease research priorities across the nation, through the Arthritis & Autoimmunity Research Centre Foundation (AARCF) and the Canadian Arthritis Network. 

Become a fan of Power of Movement on Facebook and follow us on Twitter @powerofmovement

Power of Movement 2011 is made possible with the support of Presenting Sponsor and global healthcare company Abbott Laboratories, which has been involved with the fundraiser since 2007, as well as National Post, My Yoga Online, Amgen/Pfizer, Joe Fresh, the Canadian Arthritis Network and a host of other sponsors.

About the AARC Foundation

The Arthritis & Autoimmunity Research Centre Foundation raises funds and awareness for the most comprehensive, collaborative, and specialized arthritis research centre in Canada. It is housed at University Health Network (UHN), which comprises Toronto General, Toronto Western and Princess Margaret Hospitals and Mount Sinai Hospital. AARC is dedicated to research in arthritis and related autoimmune diseases, musculoskeletal health, and advancements in orthopaedic surgery. Through Power of Movement, AARCF is committed to leaving fundraising dollars in each local community through the Canadian Arthritis Network.

SOURCE Power of Movement

For further information:

Sherline Joe / Tonique Harry
Media Profile
sherline.joe@mediaprofile.com / tonique.harry@mediaprofile.com
416-342-1852 / 416-342-1847

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Power of Movement

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