Canadians Shred Together to Fight Identity Theft and Fraud - Capital One and Shred-it team up for second annual National Canadian Community Shred(R) event to encourage action and awareness on a growing threat



    TORONTO, March 29 /CNW Telbec/ - Capital One and Shred-it are marking the
end of Fraud Prevention Month by holding the second annual National Canadian
Community Shred(R) on Saturday, March 31 from 10:00AM to 2:00PM (local time)
throughout the country. Securely shredding personal information is a key step
individuals can take to prevent becoming victims of identity theft. With
nearly 30 local shred events in more than 20 cities, Capital One and Shred-it
are committed to educating Canadians about fraud and identity theft and hope
to empower them through awareness. Consumers are encouraged to bring all the
unwanted personal documents they can carry for free shredding by Shred-it and
get tips and resources on how to guard against these crimes. Consumer
participation in the Community Shred(R) event will also benefit SeniorBusters
- an organization that offers support to older Canadians about fraud and
identity theft - through a donation from Capital One based on the total amount
of documents shredded at events nationwide.
    "Shred-it, a Securit company, is in the business of information security.
Today more than ever, companies and individuals have to make sure their vital
information is protected," says Greg Brophy, CEO and President of Securit. "We
are pleased to send our shredding trucks into the community to provide
Canadians with free access to the best in secure document destruction."
    "The best way to fight fraud is to mobilize and educate the entire
community so that criminals know they are not welcome," says Bill Cilluffo,
President of Capital One Canada. "Capital One is committed to educating the
public on the safe and responsible use of credit, and we are proud to be part
of this community event."
    Identity theft is the fastest growing form of consumer fraud in North
America. From 2002-2006 there were 54,920 identity theft victims reported to
PhoneBusters - the Canadian Anti-Fraud Call Centre - totalling $77.4 million
in losses. These figures represent an average of 10,984 victims per year.
    The 2006 Community Shred(R) event attracted thousands of Canadians who
brought more than 75,000 kilograms (166,022 lbs) of documents to be securely
shredded and recycled by Shred-it. This year's event is projected to be even
bigger with more locations and public participation.

    Nickel-a-Kilo Challenge Raises Money for SeniorBusters

    Adding to the public benefits of the 2007 event, Capital One is donating
a nickel for every kilo of documents shredded to SeniorBusters. SeniorBusters
is an all volunteer group of seniors that lend their time and support to
PhoneBusters by counselling senior victims of identity theft/fraud throughout
North America and helping raise awareness among a vulnerable group of the
population that are so often the target of criminals.
    For more information on the Canadian National Community Shred(R) event
including a list of locations of all events nationwide please visit:
www.shredit.com/communityShred.asp.

    About Capital One

    Located in Toronto, Ontario, Capital One has offered Canadian consumers a
range of competitive MasterCard(R) credit cards since 1996, when the company
first introduced the Platinum MasterCard(R) in Canada. Capital One Canada is a
division of Capital One Bank, a subsidiary of Capital One Financial
Corporation of McLean, Virginia (NYSE:   COF).

    About Securit

    Securit is the world's leading information security company; an
international success story with a network of more than 140 branches and 2,600
employees serving 150,000 customers in 16 countries. Securit provides
integrated information security solutions that manage and mitigate risk for
our clients. Securit Records Management, Securit Data Protection, and Shred-it
Document Destruction are Securit companies. For more information please visit
www.securit.com.

    
                           SHRED EVENTS NATIONWIDE

    ALBERTA
    - Mount Royal College, 4825 Richard Way SW, Calgary T3E 6K6
    - Southern Alberta Institute of Technology, Audrey Beadling 1301 -
      16th Ave NW, Calgary T2M 0L4
    - Alberta Motor Association, 10310 - 39A Avenue/Calgary Trail,
      Edmonton T6J 6R7

    BRITISH COLUMBIA

    - Canadian Tire, 1655 Leckie Road, Kelowna V1X 6E4
    - Mayfair Shopping Centre, #221-3147 Douglas Street,
      Victoria V8Z 6E3
    - Victoria square, 5657 Victoria drive, Vancouver V5P 3W2

    MANITOBA

    - St. Vital Centre, 1225 St. Mary's Road, Winnipeg R2M 5E5
    - Polo Park Shopping Centre, 1485 Portage Avenue, Winnipeg R3G 0W4
    - Kildonan Place Shopping Centre, 1555 Regent Ave. W, Winnipeg R2C 4J2

    NEW BRUNSWICK

    - Wal-Mart, 25 Plaza Blvd., Moncton E1C 0G3

    NEWFOUNDLAND

    - Better Business Bureau, 360 Topsail Rd., St. Johns A1E 2B6

    NOVA SCOTIA

    - HRM-Halifax Regional Police, 267 Cobiquid Rd, Lower Sackville, B4C 4E6
    - Wal-Mart, 9097 Commercial St., New Minas B4N 3E6

    ONTARIO

    - 52 Division Police Station 255 Dundas Street, Toronto M5T 2W5
    - West Waterloo Regional Police, 176 Hespeler Rd, Cambridge N1R 3H5
    - London Accident Support Services Ltd, 1001 Brydges Street,
      London N5W 2B5
    - Lynx Stadium, 300 Coventry Road, Ottawa K1K 4P5
    - Super-Wal-Mart, 1444 Quinn Dr, Sarnia N7S 6M8
    - Waterloo City Hall (parking lot), 100 Regina St. S. Waterloo, N2J 4P9

    PEI

    - Wal-Mart, 80 Buchanan Dr, Charlottetown C1E 2E5

    QUEBEC

    - Le Carrefour Laval, 3003 boul Carrefour, Laval H7T 1C7
    - Centre Commercial Les Galeries Chagnon, 1200, Boulevard Alphonse-
      Desjardins, Lévis, G6V 6Y8
    - Les Galeries de la Capitale, 5401, Boulevard des Galeries,
      Québec G2K 1N4
    - Fairview Pointe Claire Centre Commercial, 6801 Route Transcanadienne,
      Pointe Claire H9R 5J2
    - Mail Champlain, 2151 boul Lapinière, Brossard J4W 2T5
    - Carrefour de l'Estrie, 3050 boul de Portland, Sherbrooke J1L 1K1

    SASKATCHEWAN

    - Saskatoon Police Service, 130 - 4th Avenue North, Saskatoon S7K 2L3
    




For further information:

For further information: Cristina Ruck, (613) 786-7608,
cruck@apcoworldwide.com; Robert Paterson, (613) 786-7607,
rpaterson@apcoworldwide.com

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