Durex(R) launches Sexual Wellbeing Global Survey
TORONTO, April 17 /CNW/ - According to recent survey findings launched
today by Durex(R), sex in Canada could be a lot better. Apparently Canadians
have lost their sense of adventure and interest. Moreover, only 48 per cent of
Canadians claim to be fully satisfied with their sex lives.
These are among the key findings of the new Durex Sexual Wellbeing Global
Survey which questioned more than 26,000 respondents across 26 countries about
every aspect of their sex lives in a bid to comprehensively chart what
constitutes sexual wellbeing. Sexual Satisfaction is the first in a six-part
series of reports. Findings on sexual experimentation, physical pleasure,
emotional aspects of sex, first sex and sex education will be announced by
Durex during the next 18 months.
Canada's sexual priorities are changing. Canadians are looking for the
softer, more sophisticated side of sex - quality time with partners, romance
and a sense of security in the bedroom.
The changes which would most improve Canadian's sex lives are lower
levels of stress or tiredness, more time alone with our partners and a higher
sex drive. An extra injection of romance is also seen as vital for two in five
But maybe Canadians shouldn't worry too much - apparently the rest of the
world is feeling much the same, with just 44 per cent of all respondents
claiming to be completely happy with their sex lives.
Canadians are certainly more content than people in Japan, (15 per cent),
or those in France where only one in four are fully satisfied.
Nigeria is the most satisfied nation, with 67 per cent of respondents
claiming to be fully satisfied, closely followed by Mexico (63 per cent),
India (61 per cent) and Poland (54 per cent).
So what has gone awry in bedrooms throughout Canada? The survey not only
unveils what appears to be a major sea change in our attitude to sex - it goes
some considerable way to explaining it.
First and foremost it appears sexual satisfaction is about lack of pain
and problems. But behind the bedroom door, pain and problems can be all too
The study shows that at some stage in their lives, nearly half of
Canadian women (47 per cent) have suffered from vaginal dryness - a condition
which appears to be particularly prevalent among teenagers rather than simply
affecting new moms or older people.
Moreover, more than a third (35 per cent) of Canadian men have had
difficulty in having an erection while two in five have had problems
In addition three in ten Canadians have experienced painful sex.
How Canadians Compare to the World
- In Canada the average person has sex 100 times a year - compared to a
global figure of 103 - with the Greeks (164 times), Brazilians
(145 times), Poles and Russians (both 143 times) leading the way. The
dissatisfied Japanese have sex just 48 times.
- Canadians spend 18 minutes on each session - the global average.
Nigerians take the longest over sex (24 minutes) while the quickest
sex is in India (13 minutes).
- More than half of Canadians (55 per cent) usually have an orgasm
compared to just 48 per cent worldwide.
However, as only 41 per cent of Canadians say their sex lives are
exciting, it is not surprising that many recognize the importance of
introducing a little experimentation, with role-play (16 per cent), sexual
fantasies, and massage (all 11 per cent) topping our wish lists.
Meanwhile, more than four in ten (44 per cent) believe their sex lives
would be improved by lower levels of stress and tiredness, while 38 per cent
would like more quality time with their partners and 37 per cent increased
More romance, tenderness and love is also seen as beneficial by four in
ten, with a third looking for better communication and intimacy and
31 per cent more fun.
Mutual respect is also a vital component of a happy sex life as more than
eight in ten people who feel they are respected by their partner are sexually
satisfied too. In Canada 69 per cent of people feel respected by their partner
"It's encouraging that so many Canadians are trying to introduce fun and
adventure into their sex lives - and the survey confirms this is one of the
keys to improving satisfaction levels," says Stephanie Mitelman, certified
sexuality educator. "We need to invest in taking time out with our partners,
in de-stressing ourselves and our lifestyles, in being more open about sexual
conditions and in introducing more romance and mutual respect into our
About the Durex Sexual Wellbeing Global Survey
"Sexual Satisfaction" is the first in a series of reports generated by a
global survey on sexual wellbeing, commissioned by Durex(R).
This global research was conducted to gain insights into sexual wellbeing
from the general public in 26 countries. In total 26,032 people were
questioned on key aspects of their lives: health, general wellbeing,
education, beliefs, sex and relationships, attitudes to sex and social
The objective was to enable Durex, a leading authority on sexual
wellbeing, with more than 75 years of related experience in such areas as
developing condoms, personal lubricants and devices designed to enhance the
sexual experience, to remain at the forefront in helping people fulfill their
sexual aspirations and enjoy better sex.
Conducted by Harris Interactive, participating countries were Australia,
Austria, Brazil, Canada, China, France, Germany, Greece, Hong Kong, India,
Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Poland,
Russia, Singapore, South Africa, Spain, Switzerland, Thailand, United Kingdom,
As a result of the survey Durex has amassed a wealth of data, providing
an unprecedented insight into all areas of sexual wellbeing. But rather than
revealing all our findings in just one report, Durex will be publishing the
data over the coming 18 months, looking in-depth at a variety of topics,
including sexual experimentation, physical pleasure, emotional aspects of sex,
first sex and sex education.
By the end of the series Durex(R) will have developed a model for sexual
The Durex Sexual Wellbeing Global Survey was conducted online during
August and September 2006.
For further information visit www.durexsexualwellbeing.com.
For further information:
For further information: Ulana Gorgi, Group Manager, GCI Group, Inc.,
(416) 486-5912, firstname.lastname@example.org; Kim Roman, Director, GCI Group, Inc.,
(416) 486-7228, email@example.com