Canadians offered a new, powerful and efficient luxury motoring choice as Lexus debuts the 2010 Lexus HS 250h - the world's first dedicated luxury hybrid vehicle



    DETROIT, MI, Jan. 11 /CNW/ - Canadians seeking maximum moments of
perfection from a luxury motoring experience appreciate the advanced
technology and remarkable, no-compromise value that only a Lexus can provide -
and nowhere is that more apparent than in the world's only line-up of powerful
and efficient luxury hybrid vehicles.
    Now, Canadians have a new reason to become honoured guests of the
legendary Lexus hospitality experience, as the luxury automaker unveiled the
2010 Lexus HS 250h luxury hybrid sedan - the world's first dedicated luxury
hybrid vehicle, and fourth hybrid in the Lexus fleet - at the North American
International Auto Show in Detroit.
    Slated for delivery to Lexus Dealers in Canada this coming summer, the HS
250h fits comfortably between the IS series luxury sport sedans and ES 350
luxury sedan in the Lexus entry-luxury line-up. What's more, the HS 250h
sports characteristics sure to earn a loyal following among discriminating
Canadians who want an unparalleled motoring experience that also minimizes
their environmental footprint, such as:
    The best fuel efficiency in the Lexus lineup, with an anticipated fuel
efficiency rating akin to that of a subcompact car;
    An all-new exhaust heat recovery system that accelerates engine warm-up
time, making for rapid cabin heating in winter and reducing the amount of time
the gasoline engine must be used;
    An all-new, highly efficient Lexus Hybrid Drive built around the first
four-cylinder engine deemed worthy of a Lexus;
    An expected Tier 2 Bin 3 emissions rating;
    A class-leading coefficient of drag (Cd) of just 0.27 which improves fuel
efficiency and reduces wind noise;
    The adoption of new carbon-neutral, plant-based plastics in its
construction;
    A highly efficient air conditioning system, assisted by a windshield
featuring infrared ray-reducing properties which helps keep the interior cool;
    Easier to use interfaces for the driver, including: a multi-function
display controlled via steering wheel-mounted controls; a new navigation
system with retractable screen and casual-speech voice recognition; and the
all-new Lexus Remote Touch controller;
    Class-leading safety systems, including 10 airbags and the Lexus Active
Front Headrest system.
    "Canadian drivers are placing even greater demands upon automakers ...
and that's especially true in the luxury segment, where our guests are seeking
models that demonstrate real vision and forward thinking. With the all-new HS
250h, we offering Canadians a fourth, hybrid-driven approach to luxury that
delivers significant environmental benefits with no power, performance,
comfort or styling sacrifices," explained Larry Hutchinson, Director for Lexus
in Canada. "The vehicles in the Lexus hybrid fleet are unmatched in their
ability to reduce fuel consumption and overall carbon footprints, emitting
nearly half the smog-forming emissions of other models in their segments. Now,
with the addition of the new HS 250h, we are pleased to offer Canadian drivers
a fresh opportunity to enjoy the cleanest luxury motoring experience on the
market, and join those many Canadian guests who have already turned to Lexus
for a hybrid that heralds the future of sustainable transportation."
    Pricing for the 2010 Lexus HS 250h will be announced shortly before it
goes on sale late this summer.

    2010 Lexus HS 250h - Detail

    The Lexus Hybrid family - already the world's only fleet of
powerful-yet-efficient luxury hybrid vehicles - welcomes a new member, the HS
250h luxury hybrid sedan. And already, it's noteworthy:

    
    -   The world's first DEDICATED hybrid model;
    -   The most fuel-efficient vehicle in the Lexus line-up;
    -   The first Lexus to use carbon-neutral, plant-based Ecological Plastic
        materials.
    

    The HS250h fits nicely between the IS series luxury sport sedans and ES
350 luxury sedan, and meets Canadian market demand for a viable hybrid option
in the all-important entry-luxury segment.

    Powerful ...

    Equipped with the first four-cylinder gas engine in a Lexus, the
2.4-litre Atkinson-cycle power plant forms the heart of the newest iteration
of the Lexus Hybrid Drive System. The highly efficient Atkinson-cycle engine,
made possible by the Variable Valve Timing with intelligence (VVT-i) system,
allows the expansion/power stroke to be longer than the compression stroke so
that combustion energy can be more effectively used for production of engine
power. Combined with a high-torque electric motor, a high capacity storage
battery and sophisticated power management system, the Lexus Hybrid Drive in
the HS 250h generates an impressive 187 total system horsepower and - like all
Lexus Hybrid Drive systems - generous torque delivered through a large power
band.

    ... yet remarkably efficient

    The HS 250h sedan's expected fuel efficiency will be better than the most
fuel-efficient model currently in the Lexus lineup, and similar to that of a
subcompact, while earning an expected Tier 2 Bin 3 emissions rating. This is
achieved through the adoption of advanced technology throughout the Lexus
Hybrid Drive system, including: cooling piston oil jets; an optimized balance
shaft rate for improved Noise, Vibration and Harshness (NVH) characteristics;
and a hot-air venting system mounted behind the radiator.
    Like the all-new 2010 RX 450h hybrid utility vehicle that made its debut
in November, the 2010 Lexus HS 250h incorporates a new exhaust heat recovery
system designed to improve efficiency. This system reduces engine warm-up
time, thus allowing the gas engine to stop earlier, more often, and for longer
periods during normal driving.

    Advanced technology for advanced comfort

    The Lexus HS 250h features a windshield with infrared-ray (IR) reduction
properties, which helps keep the interior cooler. This decreases the amount of
air conditioning needed to keep the cabin temperature comfortable on hot
summer days. The IR windshield contributes to improved fuel efficiency and
emissions. Meantime, the exhaust heat recovery system helps the cabin heater
deliver plenty of warmth - and sooner - when starting up on cold winter
nights.

    All about airflow

    Lexus engineers scrutinized, then optimized, airflow management over the
exterior, below the under floor, and through the vehicle's air passages. As a
result, the all-new HS 250h sedan features a segment-leading coefficient of
drag (Cd) of just 0.27, which not only improves fuel efficiency but also
reduces wind noise at highway speeds.
    A unique gull-wing-shaped roof-panel design reduces mass and overall
vehicle height, thus reducing drag and improving fuel efficiency. The front
spoiler, rear spoiler, rear under spoiler, and diffuser fins all reduce
turbulence. The smooth A-pillar shape and the optimized angle and curvature of
the bumper side panels also reduce wake turbulence, as does the increased
taper of the fender side panels. The under-floor covers have been optimally
positioned for reduced drag, while airflow restriction in the engine
compartment has been lowered by optimizing the air-duct profiles around the
radiator.
    The aerodynamic design has also contributed to decreased wind noise. A
smoother transition between windshield (complete with a sound-insulating inner
layer) and roof line has improved air flow and reduced turbulence.

    Carbon-neutral materials

    The HS 250h not only features futuristic instrumentation and interior
design, it is also the first Lexus luxury vehicle to benefit from the adoption
of plant-based, carbon-neutral "Ecological Plastics" or bio-plastics in
specific interior areas. Ecological Plastic emits less carbon dioxide during a
product's lifecycle than plastic made solely from petroleum. Among the areas
of utilization will be an industry-first use in luggage-trim upholstery. Other
areas are the cowl-side trim, door scuff plate, tool box area, floor-finish
plate, seat cushions, and the package tray behind the rear seats. Overall,
approximately 30 per cent of the interior and luggage area is covered with
Ecological Plastic. Over the estimated lifecycle of the vehicle, the HS 250h
will have approximately 20 per cent fewer carbon-dioxide emissions as a result
of utilizing the Ecological Plastic trim pieces.

    Quit.... please!

    Like all Lexus hybrids, significant time was spent in optimizing the NVH
characteristics of the HS 250h. Dynamic dampers at each engine-mounting point
reduce noise and vibration, resonators improve intake air noise, and optimized
exhaust flow reduces exhaust sound. Special coatings dampen both engine and
road noise, while improved seals around doors, hood and fenders reduce
wind-noise penetration into the cabin. Improving the shape and thickness of
the suspension-mounting points reduces vibration. In addition, power-window
speed controllers have been adopted from the LS luxury sedan, which insure a
slower, soft closing rate.

    Next generation handling and control

    The HS 250h chassis design provides an outstanding ride and comfort with
the decreased NVH Lexus hybrid buyers demand. The MacPherson strut front
suspension is designed to achieve both straight-line and braking control, and
a positive steering feel. A double-wishbone rear suspension provides excellent
maneuverability, control and comfort with a low spring mount that contributes
to better packaging and superior cargo space. Coil springs, anti-roll bars and
shock-absorber rebound springs are utilized front and rear. The HS 250h will
have uniquely designed standard 17- and optional 18-inch wheels.
    The rack-and-pinion steering system utilizes a brushless Electric Power
Steering (EPS) motor on the steering column, which provides improved steering
feel, a reduction in harsh feedback, and better emissions by not draining
engine power like conventional hydraulic systems.

    The cabin of the future - now

    The HS is slightly longer than the IS and is taller than both the IS and
ES. It also has a greater couple distance (distance hip to hip between front
and rear passengers) than any other vehicle in its class other than the ES.
The contoured front-seat backs also add to increased rear-seat legroom for
additional comfort.
    The HS features a unique advanced cockpit and an interior design that
emphasizes innovation and craftsmanship. The uniquely stylish cabin has
standard leather-trim seats, a moon roof, a Lexus premium audio system, and a
new standard multi-media package with features that include Bluetooth(R)
technology, integrated satellite radio (subscription required), voice
recognition, and USB iPod connectivity controlled via steering-wheel controls
or a display screen. A high-contrast multi-information display, located in the
instrument panel's hybrid system indicator gauge, is controlled via
steering-wheel-mounted controls, allowing the driver to easily control various
functions and information while remaining focussed on the road.

    Advanced technology at one's command

    Another key element of the modern interior is Lexus' newly available Hard
Disk Drive (HDD) Navigation System, which features a retractable navigation
screen that is positioned well back and up front in the dash. The positioning
helps improve visibility and reduce driver eye movement. Similar to the new
RX, the HS system features the all-new "Remote Touch" controller that is both
intuitive and ergonomic and allows for easy use of the Navigation System. The
controller is positioned on the centre console and is as natural to the
driver's hand as a computer mouse. It can also be customized to the desired
level of haptic feedback.
    What's more, the Navigation System also includes a new casual-speech
voice recognition feature. This allows drivers to give more flexible,
conversational commands for easier access and control of the audio, climate
and navigation functions.

    Safety all around

    The HS 250h sets new standards for safety, featuring a class-leading 10
airbags to cocoon occupants in the event of an accident, and the Lexus'
Vehicle Stability Control (VSC) system as standard equipment. Lexus Active
Front Headrests help reduce whiplash in case of certain types of rear-end
accidents.
    An available wide-view front monitor helps the driver to check
hard-to-see areas. Using a camera mounted in the front grille, the monitor
provides a 190-degree front view on the Navigation screen with the push of a
button on the steering wheel.

    Digital images available at www.media.lexus.ca.


    
    2010 LEXUS HS 250h PRELIMINARY SPECIFICATIONS

    Powertrain

    Engine:                  2.4-litre four-cylinder Atkinson cycle engine
    Hybrid system output:    187 hp
    Emission rating:         Tier 2 Bin 3
    Transmission:            Electronically controlled continuously variable
                             transmission

    Drive System: Front-wheel-drive

    Dimensions (mm/ inches)
    Overall Length:          4,693 / 184.8
    Overall Width:           1,685 / 70.3
    Overall Height:          1,501 / 59.1
    Wheelbase:               2,700 / 106.3
    Coefficient of Drag:     0.27
    Wheels:                  17-inch alloy wheels
                             18-inch alloy wheels (optional)
    Tire Size:               17-inch: P215/55R17
                             18-inch: P225/45R18 (optional)
    Seating Capacity:        5


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: email metestani@lexus.ca or contact: Melanie
Testani, Public Relations Consultant, Lexus, (416) 571-5894; Onsite contact at
North American International Auto Show: Dawn Soulis, Public Relations Manager,
Lexus, (416) 434-5249


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