Canadians not checking in for check-ups: RBC Insurance



    Almost half would rather scrub the tub than go for a physical

    TORONTO, Oct. 29 /CNW/ - Half (51 per cent) of all adult Canadians do not
go for regular medical examinations but of those who do, women are by far more
likely than men to check in for a check-up. This is according to an RBC
Insurance/Ipsos-Reid survey that shows 59 per cent of women regularly go for
complete physicals, compared to 39 per cent of men.
    The RBC Insurance survey confirms 73 per cent of adult Canadian women and
59 per cent of Canadian men have had a physical in the last two years.
However, one in five men (22 per cent) have not been for a check-up in at
least five years and one in ten claims to have never had one at all.
    "It is alarming that so many Canadians are neglecting their health by
foregoing general physicals," said John Young, president and CEO, RBC Life
Insurance Company. "Regular check-ups are essential for everyone. Maintaining
health and fitness also means screening for potential illnesses, particularly
the ones that can be treated successfully when caught early."
    The RBC Insurance survey further indicates many Canadians would prefer to
avoid physicals altogether. In fact, almost half would rather tackle tedious
household chores such as cleaning their bathrooms (48 per cent) or closets (46
per cent) rather than going for a physical. Even preparing income tax returns
(32 per cent) or going without the Internet/e-mail (29 per cent) for a week is
preferable to a medical check-up.
    Heeding the advice of one's doctor should make good sense, but even the
results of a physical may not be enough to make some Canadians take better
care of their health. The survey shows 42 per cent of Canadians who have been
for a check-up in the last five years were told to make lifestyle changes.
Although 77 per cent of those instructed to change their lifestyle did so,
almost one-quarter (23 per cent) chose to ignore doctor's orders regarding
eating, exercise, or smoking.
    RBC Insurance is also encouraging Canadians to include medical check-ups,
along with healthy eating and exercise, as part of a regular health
maintenance plan. "Taking care of your health should be top of mind for
everyone although many don't consider regular check-ups until it's too late,"
added Young. "It's similar to insurance in that respect. By taking initial
action, you can help yourself and your family if something comes up in the
future."
    For information about life, critical illness, and long-term care
insurance, visit www.rbcinsurance.com/lifeinsurance, or a local RBC Insurance
branch, or call 1-800-991-0707.

    About this survey

    These are the findings of an RBC Insurance/Ipsos Reid survey conducted
through Ipsos Reid's telephone omnibus, August 28 to August 30 and September 6
to September 9, 2007. The poll was based on a randomly selected sample of
2,002 adult Canadians who were interviewed by telephone. With a sample of this
size, the results are considered accurate to within +/-2.19 percentage points,
95 times out of 100, of what they would have been had the entire adult
Canadian population been polled. The margin of error will be larger within
regions and for other sub-groupings of the survey population. The data was
statistically weighted to ensure the sample's regional and age/sex composition
reflects that of the actual Canadian population according to the 2001 Census
data.

    About RBC Insurance

    RBC Insurance, through its operating entities, including RBC Life
Insurance Company, provides a wide range of health, life, creditor, travel,
home, auto and reinsurance products to more than five million North American
clients. As a leading provider of individual living benefits and life
insurance products in Canada, RBC Life Insurance Company offers a
comprehensive portfolio of individual and group life and health insurance
solutions, including term and universal life insurance, group benefits,
disability, critical illness, and long term care insurance as well as
segregated funds. These products are distributed through more than 17,000
independent brokers affiliated with producer groups, financial planning firms
and stock brokerage firms, as well as through direct sales and a network of
career sales representatives. For more information, please visit
www.rbcinsurance.com





For further information:

For further information: Media Contacts: Judi Levita, (416) 974-8810;
Kerry Gaetano, (905) 816-5583


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