Canadians Need More Bedroom Banter



    Durex(R) Releases "In the Bedroom" Report

    TORONTO, Sept. 25 /CNW/ - Boredom prevails in the bedrooms of Canadians,
with more than half of us (58 per cent) feeling our sex lives lack excitement.
These and other findings are among the latest results from the Durex(R) Sexual
Wellbeing Global Survey, conducted by Harris Interactive, which has been
taking an intimate peek behind bedroom doors around the world.
    This is the second major phase of the survey and builds on the Durex(R)
survey's exploration into sexual satisfaction revealed earlier in the Spring.
Analysis of physical pleasure and sexual knowledge and education are to follow
in the coming year.

    Canadians need more bedroom banter

    While a broadminded 53 per cent of us feel uninhibited during sex, only
57 per cent are comfortable telling our partners what we want in bed.
    If we actually talked to our loved ones, we might find more ways to
improve our love lives. Currently, only 42 per cent of all Canadian lovers
find their sex lives exciting, which is less than the US (46 per cent) and
below the global average of 50 per cent, but more than the UK (38 per cent) -
and only half of us (50 per cent) think our sex lives have enough variety.
    "What people do in the bedroom is very important for their sexual
wellbeing and currently there are many who feel unsatisfied with their
situation, whether in terms of the frequency of intercourse or the excitement
and variety it brings," explains Stephanie Mitelman, M.A., CCFE, CSE,
Certified Sexuality Educator and Canadian Certified Family Educator.
    "But there's a definite ray of light that's apparent from the results of
this Durex Sexual Wellbeing Survey. People want more excitement and variety -
so we need to encourage more bedroom banter! To become more experimental means
being more open, and that's where the talking and confiding in your partner
comes into play," concludes Mitelman.

    Sexual antics

    Although many of us are bored, our bedrooms are still the scenes of a
range of antics for some. Oral sex (75 per cent) and sensual massages
(72 per cent) are top of the menu, while half of Canadians (51 per cent) enjoy
sexual fantasies, and more than half (54 per cent) use erotic materials to
boost the libido.
    But it seems that we also like to please ourselves - more than nine out
of 10 (93 per cent) Canadians have masturbated at some time, compared to 83 
per cent globally, with 41 per cent doing it once a week.
    The survey also revealed that the early years of a relationship are the
most adventurous, yet older people still enjoy a variety of activities to keep
passion alive. Some 48 per cent of those aged over 55 practice oral sex and
more than a third (36 per cent) act out sexual fantasies.

    Global comparisons

    The survey found that Canadians are not among the most experienced global
lovers. Canadian men have had on average 23 partners - higher than the global
average of 13 and more than the USA (13) or France (17), but way below the
Austrians who lead the world with 29 partners. The Canadian women's average of
total partners of 10 is higher than the USA (nine), the global average, and
that of French women (both seven) but again much lower than the Austrians, who
average 17 partners.
    Although two thirds (63 per cent) of all Canadian lovers have sex weekly
- and over a quarter (29 per cent) have it at least three times a week or more
- this is not often enough for 60 per cent of us who would like sex more
often. On average we spend 37 minutes on foreplay and sex - more than the
French (33 minutes) and the Americans (35 minutes) and more than a minute
above the global average.

    What would make our sex lives better?

    When asked what would improve our sex lives, most of us said that leading
less stressful lives (44 per cent), more romance (40 per cent) and being able
to spend more time with our partners (38 per cent) would be the top
priorities.
    Most nationalities look for more fun in their relationship - including 
38 per cent of the 25-34 age group - with giving or receiving massages heading
the wish list for activities to try (25 per cent). Half of Canadians
(52 per cent) think it is acceptable for products aimed at improving sex lives
to be available in mainstream stores.
    Currently more than a third of us (36 per cent) already use vibrators and
more than half of us use lubricants (53 per cent) as part of our sex lives -
higher than the global totals of 21 per cent and 34 per cent respectively.
    And even those of us who aren't yet using products to enhance our sex
lives are keen to experiment: a further 26 per cent of us would be interested
in using vibrators, 33 per cent of us would like to try an orgasm enhancing
gel, 22 per cent of us would consider aphrodisiacs or pheromones and
18 per cent of us would be interested in a male orgasm delay spray - compared
with 30 per cent of Brazilians who are the global leaders in terms of interest
in this product.
    Most Canadians expect greater tolerance of sexual preferences and
practices in the future (68 per cent) and are optimistic it will happen within
10 years.
    There is similar optimism over whether lovers will become more
experimental (60 per cent), and most (66 per cent) believe people will be
sexually active for longer in the years to come.
    "The survey has highlighted the activities that people already enjoy as
an integral part of their sex lives and those they would like to include in
the future. As a leading authority on sexual wellbeing, Durex(R) is always
looking at how sexual habits are changing to ensure that we are providing the
appropriate product mix, such as our Play line, to meet the sexual health
needs of Canadians," notes Stephen Mare, Brand Manager for Durex(R).
    The global research was conducted to gain insights into sexual wellbeing
from the general public in 26 countries. More than 26,000 people were
questioned on key aspects of their lives: health, general wellbeing,
education, beliefs, sex and relationships, attitudes to sex and social
circumstances, 1005 people were questioned in Canada.

    Notes to Editors

    "In the Bedroom" is the second in a series of reports generated by the
Durex(R) Global Sexual Wellbeing Survey, commissioned by Durex(R) and carried
out by Harris Interactive.
    The objective was to enable Durex(R), a leading authority on sexual
wellbeing with more than 75 years' experience of developing condoms,
lubricants and devices, to remain at the forefront in helping people fulfil
their sexual aspirations and enjoy better sex.
    Participating countries were Australia, Austria, Brazil, Canada, China,
France, Germany, Greece, Hong Kong, India, Italy, Japan, Malaysia, Mexico,
Netherlands, New Zealand, Nigeria, Poland, Russia, Singapore, South Africa,
Spain, Switzerland, Thailand, United Kingdom and the United States.
    As a result of the survey Durex(R) has amassed a wealth of data,
providing an unprecedented insight into all areas of sexual wellbeing. Durex
(R) is publishing the data over a period of 18 months to look in depth at a
variety of topics, including sexual experimentation, physical pleasure,
emotional aspects of sex, first sex and education.
    By the end of the series Durex(R) will have developed a model for sexual
wellbeing.
    The Durex Global Wellbeing Survey was conducted online during August and
September 2006.
    For further information visit www.durexsexualwellbeing.com





For further information:

For further information: Felicia Yukich, GCI Group, (416) 486-7224,
fyukich@gcigroup.com; Ulana Gorgi, GCI Group, (416) 486-5912,
ugorgi@gcigroup.com

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