Canadians Looking for Action This Season



    The Hunt Is On For Canada's Ultimate Action Fan - with a $10,000 reward

    MISSISSAUGA, ON, Nov. 30 /CNW/ - Scoring some action is a priority for
over half of Canadians this holiday season - on-screen action, that is.
According to a recent Panasonic poll, 54% want to feel the need for speed by
watching an action movie during the holidays. And it's no surprise more men
than women are looking for an action fix. But which movies pack the best
action punch? Leading Canadian film critics share their picks to settle in
with on a cold night with a warm mug of eggnog.

    Indiana Jones vs. John McClane

    Movie experts, including Canada AM's Richard Crouse, CBC's Jelena Adzic
and National Post's Chris Knight were charged with the difficult task of
narrowing down a list of their top five action movie picks - and from there,
the public cast their vote. What movie came out on top? The 1981 classic that
launched the Indiana Jones legacy, Raiders of the Lost Ark won out for best
action. Die Hard (1988) was on its tail, and The Matrix (1999), Rocky (1976)
and Scarface (1983) all scored high to round out the top five list for
on-screen movie action.
    "Action movies are so popular because they appeal to our in-bred notions
of good and evil; right and wrong," says Richard Crouse, film critic for CTV's
Canada AM. "The plots are generally simple, there's a bad person and there's a
good person and after some back and forth the good person is going to come out
on top. The hero may be bloodied and bruised, but they're inevitably going to
win, and I think that appeals to the innate goodness in us all."
    And just how do Canucks get their action fix? Forty-eight per cent like
to curl up on the couch with a snack, while 23% prefer to dim the lights and
crank the volume to get into the mood. Socializing is important - 25% enjoy
getting together with friends to share the thrill of action, and we're
starting to go high-def, with 19% saying they prefer their action in high
definition.

    Calling all action enthusiasts!

    Movie aficionados have a chance to show their passion for action starting
tomorrow, as Panasonic launches the hunt for Canada's ultimate action fan! The
reward? A $10,000 action lover's dream: a 50-inch VIERA high-definition plasma
television and home audio system to screen their favourite action scenes, plus
a trip to the TELUS presents the Whistler World Cup event in February 2008 to
catch all the action up close. During their stay, the winner and a guest will
attend the World Cup Gala and have a chance to ski or snowboard at the
renowned Whistler Blackcomb Mountain. Panasonic Canada is the Official
Consumer Electronics Sponsor of Alpine Canada Alpin.
    To enter, entrants visit www.panasonicactionfan.com and upload a video,
up to one minute in length, showcasing why they should be crowned the ultimate
action fan. The contest runs from December 1st, 2007 to January 7th, 2008 and
is open to residents of Canada, excluding Quebec.

    Plasma + Action = The perfect on-screen couple!

    Plasma televisions provide the ultimate movie-watching experience, thanks
to their ability to display higher than HD standard resolution for remarkable
clarity even in fast-moving scenes. Panasonic's four VIERA plasma product
lines - PX75, PZ77, PZ700 and PZ750 - offer screen sizes from 42-inch up to
65-inch, plus the world's largest plasma display at 103-inches.
    "VIERA plasmas are built for speed, meaning movie and sports lovers can
enjoy all the action clearly and at full speed," says Barry Murray, Director,
Panasonic Display and A/V Entertainment Group. "And since 61% of Canadians
think it is important to see all the action in a movie or sporting event
clearly, even in the fastest scenes, we're committed to creating the best home
entertainment experience available."
    Tenth generation panels offer outstanding picture quality and display
fast motion clearly, even in the most explosive action scenes, thanks to Full
Time HD, which helps to stabilize and control an image as it moves quickly
across the screen. This is of particular importance to sports and movie fans,
because as soon as motion is displayed on screen, all flat panels lose some
resolution. In fact, LCD screens can lose up to half of their resolution in
fast action - not exactly the most fulfilling high definition experience. On a
large screen television, maximum resolution is essential; and with a VIERA
plasma featuring Full Time HD, the result is a crystal clear picture every
time.
    Panasonic display products are marketed in Canada by Panasonic Canada
Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric
Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of
electronic and electric products for consumer, business, and industrial use.
All prices are in Canadian dollars. Consumers seeking more information on the
company's products can call Panasonic's Customer Care Centre at 1-800-561-5505
or access Panasonic's home page at www.panasonic.ca.

    (*)This independent survey was conducted by Decima Research in November
2007. This national sample of 1,000 Canadian adults 18 years or older is
accurate within +/- 3.1 percentage points.




For further information:

For further information: Nicole Paara, Environics Communications, (416)
969-2831, npaara@environicspr.com; Frances Manlucu, Environics Communications,
(416) 969-2715, fmanlucu@environicspr.com

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