Canadians lead cluttered lives, according to new research



    Kijiji Canada enlists Clutter Wrangler to help break messy habit

    TORONTO, June 10 /CNW/ - Canadians are a nation of clutter-collectors and
we're unable to break the bad habit. According to a recent survey commissioned
by Kijiji Canada, the overwhelming majority of Canadians are clutter
collectors (nearly 80 per cent) and the worst offenders are those who
participate in spring cleaning; the survey found that Canadians who are spring
cleaners are more likely than non-spring cleaners to consider themselves
clutter collectors (78% versus 59%).
    What's feeding the habit? The survey, conducted by Leger Marketing, found
that most Canadians hold on to unwanted items either because of the hassle or
amount of time it takes to get rid of them. Unfortunately, fewer than
three-in-10 Canadians feel that they can estimate the value of their unwanted
items.
    "When it comes to identifying and getting rid of unwanted items, most
people feel overwhelmed; they often have no clue where to start," said Jaclyn
Ray, Kijiji's Clutter Wrangler and a professional organizer. "The key to
breaking any bad habit is to take small steps. For clutter collectors, the
first step is admitting you have a clutter problem and that you want to change
it. The second step - removing clutter - is where most Canadians have trouble
because it can be time-consuming and tedious."
    "This process can be simplified by using an online local classifieds
site, like Kijiji.ca, because it gives consumers an easy and free way to get
rid of unwanted items and make extra cash while doing so."
    Why get rid of the clutter? The problem is only going to get worse over
time and most won't realize it until they start packing for a big move.
Residents of Quebec take note; with Quebec Moving Day just around the corner,
it's important to start identifying the clutter now and getting rid of
unwanted item as soon as possible. With more than one-quarter of Quebec
residents having some idea of the value their clutter holds, selling off the
unwanted items is also a great way to raise money for moving-related expenses.
    The survey also reveals that the number of Canadian clutter collectors is
growing. Since August 2008, an additional 4 per cent of Canadian households
admit that they are looking to get rid of unwanted household items and clutter
collecting is growing most rapidly on the west coast. According to the survey,
the desire to be rid of unwanted household items has increased the most
substantially in British Columbia, with an increase of 10 per cent since
August 2008.

    
    Clutter collectors revealed

    When it comes to collecting clutter and getting rid of it, the research
revealed other interesting trends:

      -  It's not easy to place the blame. Men and women are equally at fault
         for collecting clutter. While 79 per cent of men consider themselves
         to be clutter collectors, almost as many (76 per cent) of women also
         admit to the bad habit.

      -  Men and women differ about the reason for collecting clutter. Men,
         more than women hold on to items because of the hassle associated
         with getting rid of them (53 per cent versus 47 per cent) or the
         amount of time it takes (43 per cent versus 36 per cent).

      -  The recent downturn in the economy has affected those in Ontario,
         Alberta and British Columbia to a greater degree than those in
         Quebec and the Prairies.

         -  Ontarians, Albertans and British Columbians are more likely to
            have been affected by the economy at least somewhat, compared
            with Quebec residents and those in the Prairies who more commonly
            say they have not been affected very much.

         -  When it comes to their clutter, almost 30 per cent of Canadians
            have considered selling or have sold their unwanted items for
            extra cash; 21 per cent have considered placing or have placed
            classifieds ads to sell their unwanted items.

      -  Clutter collectors are also guilty of "Curb-Mining" - collecting
         other people's junk. Almost 50 per cent of clutter collectors admit
         to Curb-Mining, the practice of discreetly searching for useful,
         discarded items left at the side of the street.
    

    "Canadians continue to hold on to unwanted items, most commonly due to
the hassle and time it takes to get rid of them," said Andrew Sloss, country
manager, Kijiji Canada. "Canadians are also telling us that they're eager to
turn their clutter into cash and this is where Kijiji can help. With local
sites for 67 cities/towns across the country, the online classifieds site
makes it easy for consumers to sell their unwanted items."

    Methodology

    The survey was conducted between April 8th and April 20th, 2009 using a
national random sample of 1,591 respondents from Leger Marketing's Web panel.
This method simulates a probability sample which would yield a maximum margin
of error of +/-2.5%, 19 times out of 20.

    About Kijiji

    Kijiji, which means "village" in Swahili, is a group of classifieds-style
web sites that offer a convenient, fun, and easy way for people in the same
city to meet, trade, share ideas, and help each other out in areas such as
housing, jobs, goods, services, cars, and personals. The entire Kijiji family
includes the Kijiji, Gumtree, LoQUo, Intoko, and Marktplaats brands. Kijiji
sites are currently available in over 1500 cities in more than 20 markets
around the world; it is the most visited classified site in Canada with more
than 8.3 million unique visitors per month.




For further information:

For further information: Nicole Tuschak or Amy Clark, Environics
Communications, (416) 969-2712 or (416) 969-2758, ntuschak@environicspr.com or
aclark@environicspr.com

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